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T.C.E This Covers Everything Super Coverage Serum Makeup Fair dupes and alternatives Doll 10

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Natasha Denona HY-GLAM Powder Foundation R2

The equivalent shade and the most similar foundation overall.

Your shade
Doll 10
FairChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Natasha Denona
R2
Depth and undertone: Fair · Cool · rosy
Finish and coverage: Matte · Medium coverage
Overall match
90out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
85
Wear (Wear & performance)
66
Skin (Skin suitability)
100
Shade match
98out of 100
Colour
98
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$55Ulta BeautyUlta Beauty
Costs $9 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 98
    $52Ulta BeautyUlta BeautyCosts $6 more

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    98
    Finish & visual result
    86
    Wear & performance
    66
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: very light with cool pink undertones

    Medium confidence· Digital match

    View match
  2. Shade match 97
    $42Ulta BeautyUlta Beauty$4 less (9%)

    Matches: Near-identical swatch colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimed

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    65
    Skin suitability
    68

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: No skin-like finish claimed

    Retailer shade note: for very fair cool skin with a pink hue

    Medium confidence· Digital match

    View match
  3. Shade match 87
    $39.50Ulta BeautyUlta Beauty(product price)$6.50 less (14%)

    Matches: Near-identical swatch colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    87
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    68

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: for very light neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  4. Shade match 86
    $39.50Ulta BeautyUlta Beauty$6.50 less (14%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: for very fair neutral skin with a peach hue

    Medium confidence· Digital match

    View match
  5. #6 · MAC Cosmetics

    Studio Fix Powder Plus Foundation

    N4
    Shade match 86
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    79
    Wear & performance
    66
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed

    Retailer shade note: very fair beige with neutral undertones for light skin

    Medium confidence· Digital match

    View match
  6. #7 · Laura Mercier

    Real Flawless Feather Matte Powder Foundation

    1N Marzipan
    Shade match 86
    $54Ulta BeautyUlta Beauty(product price)Costs $8 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than cool undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    86
    Finish & visual result
    73
    Wear & performance
    65
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: fair with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 74
    $39.50Ulta BeautyUlta Beauty(product price)$6.50 less (14%)

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Slightly warmer undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    74
    Finish & visual result
    73
    Wear & performance
    100
    Skin suitability
    68

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 0% ingredient overlap

    Differences: Slightly warmer undertone · Buildable rather than full coverage · No skin-like finish claimed

    Retailer shade note: for very fair warm skin with a yellow hue

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Fair (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Looks identical
    • Fair · Cool undertone

    $36

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Very close colour
    • Fair · Cool · pink undertone

    $31

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1C1

    • Very close colour
    • Fair · Cool undertone

    $34

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Very close colour
    • Fair · Cool · rosy undertone

    $36

  6. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Very close colour
    • Fair · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Natasha Denona HY-GLAM Powder Foundation in R2, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest matchR2Score
Shade match55% of overall98
Colour98#f2c9b5#f5ccb8Looks identicalColour difference 0.7 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall85
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared66
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall100
Skin type100CombinationCombinationBoth marketed for combination skin
Overall match 90/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Natasha Denona HY-GLAM Powder Foundation in R2.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconePowder-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs powder-based; silicone high vs high

Where to buy R2

Match price
$55Ulta BeautyUlta Beauty
Costs $9 more

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.