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T.C.E This Covers Everything Super Coverage Serum Makeup Fair dupes and alternatives Doll 10

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches made for normal skin, with full coverage, in liquid form.

  • 7 matches have no formulation listed and are not shown.
  • 1 match has no skin type listed and is not shown.

Closest shade match: Tarte Face Tape Full Coverage Foundation 18B Fair-Light Beige

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Doll 10
FairChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
Tarte
18B Fair-Light Beige
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
$4 less (9%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 12 Cool

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Doll 10
FairChange shade
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Fair 12 Cool
Depth and undertone: Fair · Cool · pink
Finish and coverage: Matte · Full coverage
Overall match
87out of 100
Shade (Shade match)
93
Finish (Finish & visual result)
100
Wear (Wear & performance)
51
Skin (Skin suitability)
68
Match price
$45Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 95
    $42SephoraSephora$4 less (9%)

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Natural rather than matte finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    95
    Finish & visual result
    82
    Wear & performance
    40
    Skin suitability
    0

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Natural rather than matte finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Very Fair with Cool Undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Fair (Fair · Cool · pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer

    4 Fair-Medium

    Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer, shade 4 Fair-Medium

    • Looks identical
    • Fair · Cool undertone

    $36

  2. bareMinerals ORIGINAL Liquid Mineral Brightening Concealer

    Very Fair 0.5C

    bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Very Fair 0.5C

    • Very close colour
    • Fair · Cool · pink undertone

    $31

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    2C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 2C

    • Very close colour
    • Very fair · Cool undertone

    $30

  4. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    1C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 1C1

    • Very close colour
    • Fair · Cool undertone

    $34

  5. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Nude

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Nude

    • Very close colour
    • Fair · Cool · rosy undertone

    $36

  6. Tarte Shape Tape Full Coverage Matte Concealer

    16N fair-light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 16N fair-light neutral

    • Very close colour
    • Fair · Cool undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Tarte Face Tape Full Coverage Foundation in 18B Fair-Light Beige, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest shade match18B Fair-Light BeigeScore
Shade match55% of overall97
Colour95#f2c9b5#f2cdbaLooks identicalColour difference 1.4 (0 is identical)
Depth98FairFairSameDepth difference: 1.5
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Face Tape Full Coverage Foundation in 18B Fair-Light Beige.

Same or better

  • $4 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • No skin-like finish claimed

Ingredients (information only, not scored)

14 shared ingredients; weighted similarity 34%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceListed (fragrance)Listed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 12 Cool, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Fair. Every attribute compared, with its share of the score.

ComparedYour shadeFairClosest overall alternativeFair 12 CoolScore
Shade match55% of overall93
Colour89#f2c9b5#f4c8adVery close colourColour difference 2.5 (0 is identical)
Depth100FairFairSameDepth difference: 0.3
Retailer descriptionVery fairFairSome differenceRetailer descriptions one depth band apart
Undertone100Cool · pinkCool · pinkSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared100
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 87/100Shade match 93/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 in Fair 12 Cool.

Same or better

  • $1 less
  • Very close colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed
  • Adds SPF 20

Different

  • Does not claim not settling into lines
  • Contains alcohol

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedSPF 20
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Tarte Face Tape Full Coverage Foundation 18B Fair-Light Beige

Best price
$42SephoraSephora
$4 less (9%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20 Fair 12 Cool

Match price
$45Ulta BeautyUlta Beauty
$1 less (2%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.