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T.C.E This Covers Everything Super Coverage Serum Makeup Rich dupes and alternatives Doll 10

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: MAC Cosmetics Studio Radiance Serum Powered Foundation NW60

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Doll 10
RichChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
MAC Cosmetics
NW60
Depth and undertone: Very deep · Cool
Finish and coverage: Radiant · Full coverage
Shade match
96out of 100
Colour
93
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$46Ulta BeautyUlta Beauty
Same price

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Deep Mocha

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Doll 10
RichChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 90
    $55Ulta BeautyUlta Beauty(product price)Costs $9 more

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D6 - very deep with neutral undertones

    Medium confidence· Digital match

    View match
  2. #4 · Sephora Collection

    Best Skin Ever Matte Powder Foundation

    68P Deep
    Shade match 96
    $24SephoraSephora$22 less (48%)

    Matches: Very close colourSame cool undertoneSame matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into linesNot marketed for combination skin

    Score details
    Shade match
    96
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: deep, pink undertone

    Medium confidence· Digital match

    View match
  3. #5 · Tarte

    Face Tape Full Coverage Foundation

    60G Mahogany Golden
    Shade match 83
    $42SephoraSephora$4 less (9%)

    Matches: Near-identical swatch colourSame matte finishSame full coverage

    Differences: Olive rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    73

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 34% ingredient overlap

    Differences: Olive rather than cool undertone · No skin-like finish claimed

    Retailer shade note: very deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  4. #6 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW55
    Shade match 87
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match
  5. Shade match 89
    $55SephoraSephoraCosts $9 more

    Matches: Near-identical swatch colourSame full coverageClaims 16-hour wear

    Differences: Neutral rather than cool undertoneNatural rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    89
    Finish & visual result
    68
    Wear & performance
    51
    Skin suitability
    73

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 26% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than matte finish · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D7.5 - Very rich deep with neutral undertones, and a red tone

    Medium confidence· Digital match

    View match
  6. #8 · NARS

    Natural Matte Longwear Foundation

    PORT LOUIS
    Shade match 83
    $55SephoraSephoraCosts $9 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly deeperNeutral rather than cool undertoneNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly deeper · Neutral rather than cool undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: D7.5 - Very rich deep with neutral undertones and a red tone

    Medium confidence· Digital match

    View match
  7. Shade match 87
    $17.99$44SephoraSephora$28.01 less (61%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep, neutral rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Rich (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

MAC Cosmetics Studio Radiance Serum Powered Foundation in NW60, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest shade matchNW60Score
Shade match55% of overall96
Colour93#683927#633a29Very close colourColour difference 1.7 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.6
Retailer descriptionVery deepRich deepSome differenceRetailer descriptions one depth band apart
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall48
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity40Not listed12-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 78/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MAC Cosmetics Studio Radiance Serum Powered Foundation in NW60.

Same or better

  • Very close colour
  • Same cool undertone
  • Same full coverage
  • Claims a blurring effect
  • Claims 12-hour wear
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • No skin-like finish claimed

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 22%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest overall alternativeDeep MochaScore
Shade match55% of overall94
Colour96#683927#6a3724Looks identicalColour difference 1.1 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.3
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80CombinationCombination, oilyBoth marketed for combination skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • No fragrance listed
  • Adds SPF 40

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

MAC Cosmetics Studio Radiance Serum Powered Foundation NW60

Match price
$46Ulta BeautyUlta Beauty
Same price

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

IT Cosmetics CC+ Cream Natural Matte Foundation Deep Mocha

Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.