Beautler.Your beauty butler

T.C.E This Covers Everything Super Coverage Serum Makeup Rich dupes and alternatives Doll 10

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol2Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

Avoid an ingredient

Sort

4 of 31

Only showing matches made for sensitive skin, with full coverage.

Closest shade matchClosest overall alternative: Maybelline Super Stay Lumi-Matte Foundation 405

The equivalent shade and the most similar foundation overall.

Your shade
Doll 10
RichChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
Maybelline
405
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
Overall match
86out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
86
Wear (Wear & performance)
51
Skin (Skin suitability)
68
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
$30.01 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Juvia's Place

    I am Magic Powder Foundation

    Angola - Dark 1
    Shade match 89
    $20Ulta BeautyUlta Beauty(product price)$26 less (57%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: No skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    86
    Wear & performance
    54
    Skin suitability
    68

    Very close colour · Matte · Full coverage

    Ingredients (not scored): no ingredient list for one product

    Differences: No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  2. #3 · MAC Cosmetics

    Studio Radiance Serum Powered Foundation

    NW60
    Shade match 96
    $46Ulta BeautyUlta Beauty(product price)Same price

    Matches: Very close colourSame cool undertoneSame full coverage

    Differences: Radiant rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    96
    Finish & visual result
    48
    Wear & performance
    65
    Skin suitability
    68

    Very close colour · Radiant · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Radiant rather than matte finish · No skin-like finish claimed

    Retailer shade note: rich espresso with red undertone for deep dark skin

    Medium confidence· Digital match

    View match
  3. #4 · ONE/SIZE

    Turn Up the Base Full Beat Waterproof Liquid Foundation

    Deepest 55 NR
    Shade match 87
    $17.99$44SephoraSephora$28.01 less (61%)

    Matches: Very close colourSimilar undertone (neutral vs cool)Same matte finish

    Differences: Slightly deeperNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    79
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 11% ingredient overlap

    Differences: Slightly deeper · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: very deep, neutral rosy undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Rich (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

    SephoraView at Sephora
  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

    SephoraView at Sephora
  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Super Stay Lumi-Matte Foundation in 405, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest match405Score
Shade match55% of overall97
Colour95#683927#673c29Looks identicalColour difference 1.4 (0 is identical)
Depth99Very deepVery deepSameDepth difference: 0.9
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed30-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall68
Skin type68CombinationCombination, dry, normal, oily, sensitiveBoth marketed for combination skin
Overall match 86/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Super Stay Lumi-Matte Foundation in 405.

Same or better

  • $30.01 less
  • Near-identical swatch colour
  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims 30-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 405

Match price
$15.99Ulta BeautyUlta Beauty
$30.01 less (65%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced · lowest price $11.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.