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T.C.E This Covers Everything Super Coverage Serum Makeup Rich dupes and alternatives Doll 10

Very deep · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, with SPF.

  • 23 matches have no SPF listed and are not shown.

Closest shade matchClosest overall alternative: IT Cosmetics CC+ Cream Natural Matte Foundation Deep Mocha

The equivalent shade and the most similar foundation overall.

Your shade
Doll 10
RichChange shade
Depth and undertone: Very deep · Cool
Finish and coverage: Matte · Full coverage
The match
IT Cosmetics
Deep Mocha
Depth and undertone: Very deep · Neutral · neutral pink
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
79
Wear (Wear & performance)
40
Skin (Skin suitability)
80
Shade match
94out of 100
Colour
96
Depth
100
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · MAC Cosmetics

    Studio Fix Fluid SPF 15 Foundation

    NW55
    Shade match 87
    $39SephoraSephora$7 less (15%)

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than cool undertoneNo skin-like finish claimedNot marketed for combination skin

    Score details
    Shade match
    87
    Finish & visual result
    86
    Wear & performance
    61
    Skin suitability
    0

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · No skin-like finish claimed · Not marketed for combination skin

    Retailer shade note: rich deep with neutral red undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Rich (Very deep · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    8C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 8C

    • Very close colour
    • Very deep · Cool undertone

    $38

  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    25C

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 25C

    • Close colour
    • Very deep · Cool undertone

    $30

  3. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Spiced Rum

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Spiced Rum

    • Close colour
    • Very deep · Cool · rosy undertone

    $36

  4. Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer

    175

    Maybelline Instant Age Rewind Eraser Dark Circle Treatment Concealer, shade 175

    • Very close colour
    • Rich deep · Neutral · neutral pink undertone

    $12.99

  5. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    550 Suede C

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 550 Suede C

    • Close colour
    • Very deep · Cool undertone

    $32

  6. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Clove 11.4

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Clove 11.4

    • Very close colour
    • Very deep · Neutral undertone

    $39

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Rich. Every attribute compared, with its share of the score.

ComparedYour shadeRichClosest matchDeep MochaScore
Shade match55% of overall94
Colour96#683927#6a3724Looks identicalColour difference 1.1 (0 is identical)
Depth100Very deepVery deepSameDepth difference: 0.3
Retailer descriptionVery deepNot statedNo depth word in one descriptionNot compared
Undertone85CoolNeutral · neutral pinkClosecandidate undertone inferred
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared40
Longevitynot comparableNot listedNot listedNot claimed by eitherNeither product lists long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall80
Skin type80CombinationCombination, oilyBoth marketed for combination skin
Overall match 82/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics CC+ Cream Natural Matte Foundation in Deep Mocha.

Same or better

  • $7 less
  • Near-identical swatch colour
  • Similar undertone (neutral vs cool)
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • No fragrance listed
  • Adds SPF 40

Different

  • No skin-like finish claimed
  • Does not claim not settling into lines
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 40
OverlapBoth water-based; silicone high vs high

Where to buy Deep Mocha

Best price
$39SephoraSephora
$7 less (15%)

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.