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T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep dupes and alternatives Doll 10

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, in liquid form, without alcohol denat.

  • 4 matches have no formulation listed and are not shown.

Closest shade match: NARS Natural Matte Longwear Foundation ALEXANDRIA

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Doll 10
Tan/DeepChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
NARS
ALEXANDRIA
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Full coverage
Shade match
84out of 100
Colour
88
Depth
98
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$55SephoraSephora
Costs $9 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: KimChi Chic Beauty A Really Good Foundation 127MD

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Doll 10
Tan/DeepChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
KimChi Chic Beauty
127MD
Depth and undertone: Deep tan · Neutral
Finish and coverage: Natural matte · Full coverage
Overall match
79out of 100
Shade (Shade match)
83
Finish (Finish & visual result)
77
Wear (Wear & performance)
72
Skin (Skin suitability)
70
Match price
$29Ulta BeautyUlta Beauty
$17 less (37%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Very close colour
    • Deep tan · Warm undertone

    $32

  2. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

NARS Natural Matte Longwear Foundation in ALEXANDRIA, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.

ComparedYour shadeTan/DeepClosest shade matchALEXANDRIAScore
Shade match55% of overall84
Colour88#9f6444#a7633cVery close colourColour difference 2.5 (0 is identical)
Depth98Deep tanDeep tanSameDepth difference: 1.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 77/100Shade match 84/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NARS Natural Matte Longwear Foundation in ALEXANDRIA.

Same or better

  • Very close colour
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Claims 24-hour wear
  • Claims transfer resistance
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 18%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Why the closest overall alternative works

KimChi Chic Beauty A Really Good Foundation in 127MD, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.

ComparedYour shadeTan/DeepClosest overall alternative127MDScore
Shade match55% of overall83
Colour87#9f6444#9a603aVery close colourColour difference 2.7 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared77
Finish78MatteNatural matteCloseNatural matte finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall70
Skin type70CombinationDry, normal, combination, oilyBoth marketed for combination skin
Overall match 79/100Shade match 83/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To KimChi Chic Beauty A Really Good Foundation in 127MD.

Same or better

  • $17 less
  • Very close colour
  • Natural matte finish instead of matte
  • Same full coverage
  • Claims long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone
  • No skin-like finish claimed

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 33%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

NARS Natural Matte Longwear Foundation ALEXANDRIA

Best price
$55SephoraSephora
Costs $9 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

KimChi Chic Beauty A Really Good Foundation 127MD

Match price
$29Ulta BeautyUlta Beauty
$17 less (37%)

Your shade $46 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.