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T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep dupes and alternatives Doll 10

Deep tan · Warm · golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Hourglass Veil Hydrating Skin Tint Foundation 15

The equivalent shade: scored on colour, depth and undertone only.

Your shade
Doll 10
Tan/DeepChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Hourglass
15
Depth and undertone: Deep tan · Warm
Finish and coverage: Radiant · Light coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$49SephoraSephora
Costs $3 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Too Faced Born This Way Soft Matte Foundation Honey

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
Doll 10
Tan/DeepChange shade
Depth and undertone: Deep tan · Warm · golden
Finish and coverage: Matte · Full coverage
The match
Too Faced
Honey
Depth and undertone: Deep tan · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
82out of 100
Shade (Shade match)
82
Finish (Finish & visual result)
93
Wear (Wear & performance)
66
Skin (Skin suitability)
73
Best price
$48SephoraSephora
Costs $2 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Kylie Cosmetics

    Skin Tint Blurring Elixir Foundation

    8W
    Shade match 95
    $35Ulta BeautyUlta Beauty(product price)$11 less (24%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    95
    Finish & visual result
    58
    Wear & performance
    72
    Skin suitability
    80

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage

    Retailer shade note: tan with warm subtle peachy undertones

    Medium confidence· Digital match

    View match
  2. #4 · KimChi Chic Beauty

    A Really Good Foundation

    127MD
    Shade match 83
    $29Ulta BeautyUlta Beauty(product price)$17 less (37%)

    Matches: Very close colourSame full coverageClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural matte rather than matte finishNo skin-like finish claimed

    Score details
    Shade match
    83
    Finish & visual result
    77
    Wear & performance
    72
    Skin suitability
    70

    Very close colour · Natural matte · Full coverage

    Ingredients (not scored): 33% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural matte rather than matte finish · No skin-like finish claimed

    Retailer shade note: Tan with Neutral Undertones

    Medium confidence· Digital match

    View match
  3. Shade match 92
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame warm undertoneSame matte finish

    Differences: Buildable rather than full coverageNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    92
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: medium to deep skin with warm undertones

    Medium confidence· Digital match

    View match
  4. Shade match 95
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourSame warm undertoneBoth claim a skin-like finish

    Differences: Natural rather than matte finishLight rather than full coverageDoes not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    54
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Natural rather than matte finish · Light rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan with warm golden tones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Natural Matte Longwear Foundation

    ALEXANDRIA
    Shade match 84
    $55SephoraSephoraCosts $9 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Neutral rather than warm undertoneNo skin-like finish claimedDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    79
    Wear & performance
    51
    Skin suitability
    73

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · No skin-like finish claimed · Does not claim not settling into lines

    Retailer shade note: MD5.5 - Medium-deep to deep with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 84
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    84
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 82
    $60SephoraSephoraCosts $14 more

    Matches: Very close colourSame matte finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneBuildable rather than full coverageNo skin-like finish claimed

    Score details
    Shade match
    82
    Finish & visual result
    73
    Wear & performance
    40
    Skin suitability
    73

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Neutral rather than warm undertone · Buildable rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: medium to deep skin with neutral undertones

    Medium confidence· Digital match

    View match
  8. Shade match 85
    $54SephoraSephoraCosts $8 more

    Matches: Very close colourClaims a blurring effectClaims 12-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    52
    Wear & performance
    66
    Skin suitability
    68

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed

    Retailer shade note: medium deep with neutral undertones

    Medium confidence· Digital match

    View match
  9. Shade match 87
    $42SephoraSephora$4 less (9%)

    Matches: Very close colourClaims a blurring effectClaims 16-hour wear

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    87
    Finish & visual result
    52
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines

    Medium confidence· Digital match

    View match
  10. Shade match 85
    $35SephoraSephora$11 less (24%)

    Matches: Very close colourBoth claim a skin-like finishClaims a blurring effect

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    70
    Wear & performance
    54
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim not settling into lines · Not marketed for combination skin

    Retailer shade note: medium deep

    Medium confidence· Digital match

    View match
  11. Shade match 85
    $49SephoraSephoraCosts $3 more

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    85
    Finish & visual result
    68
    Wear & performance
    52
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Medium rather than full coverage · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: tan with neutral undertones

    Medium confidence· Digital match

    View match
  12. Shade match 84
    $40SephoraSephora$6 less (13%)

    Matches: Very close colourBoth claim a skin-like finishClaims long-wearing

    Differences: Neutral rather than warm undertoneNatural rather than matte finishLight rather than full coverage

    Score details
    Shade match
    84
    Finish & visual result
    54
    Wear & performance
    54
    Skin suitability
    73

    Very close colour · Natural · Light coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than matte finish · Light rather than full coverage · Does not claim not settling into lines

    Retailer shade note: tan to deep with neutral tones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Tarte Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm

    Tarte Shape Tape Full Coverage Matte Concealer, shade 49W tan-deep warm

    • Very close colour
    • Deep tan · Warm undertone

    $32

  2. Rare Beauty Liquid Touch Brightening Concealer

    480W

    Rare Beauty Liquid Touch Brightening Concealer, shade 480W

    • Very close colour
    • Deep tan · Neutral · neutral golden undertone

    $24

  3. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Butterscotch 7.5 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Butterscotch 7.5 Golden

    • Close colour
    • Deep tan · Warm · golden undertone

    $31

  4. NARS Soft Matte Complete Concealer

    Café

    NARS Soft Matte Complete Concealer, shade Café

    • Very close colour
    • Deep tan · Neutral undertone

    $36

  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    43.0 Deep Honey

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 43.0 Deep Honey

    • Close colour
    • Deep tan · Warm undertone

    $30

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    495 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 495 Suede W

    • Close colour
    • Deep tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Hourglass Veil Hydrating Skin Tint Foundation in 15, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.

ComparedYour shadeTan/DeepClosest shade match15Score
Shade match55% of overall97
Colour95#9f6444#a06541Looks identicalColour difference 1.3 (0 is identical)
Depth99Deep tanDeep tanSameDepth difference: 0.5
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100Warm · goldenWarmClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared21
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage20FullLightDifferentLight coverage rather than full
Skin-like finish40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73CombinationNormal, dry, combinationBoth marketed for combination skin
Overall match 71/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Hourglass Veil Hydrating Skin Tint Foundation in 15.

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Claims long-wearing
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Radiant finish instead of matte
  • Light rather than full coverage
  • No skin-like finish claimed
  • Does not claim not settling into lines

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Why the closest overall alternative works

Too Faced Born This Way Soft Matte Foundation in Honey, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.

ComparedYour shadeTan/DeepClosest overall alternativeHoneyScore
Shade match55% of overall82
Colour86#9f6444#9e5e37Very close colourColour difference 2.8 (0 is identical)
Depth96Deep tanDeep tanSameDepth difference: 2.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Undertone65Warm · goldenNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared93
Finish100MatteMatteSameSame matte finish
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish100ClaimedClaimedSameBoth products claim a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 82/100Shade match 82/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Too Faced Born This Way Soft Matte Foundation in Honey.

Same or better

  • Very close colour
  • Same matte finish
  • Medium rather than full coverage
  • Both claim a skin-like finish
  • Claims 24-hour wear
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • No fragrance listed

Different

  • Neutral rather than warm undertone

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, high silicone
FragranceListed (fragrance)Not listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy

Closest shade match

Hourglass Veil Hydrating Skin Tint Foundation 15

Best price
$49SephoraSephora
Costs $3 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Too Faced Born This Way Soft Matte Foundation Honey

Best price
$48SephoraSephora
Costs $2 more

Your shade $46 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.