T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep dupes and alternatives Doll 10
4.4 (71)·Deep tan · Warm · golden undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
$39Ulta Beauty(product price)$7 less (15%)4.3 (1,754)
Matches: Very close colour· Same matte finish· Claims a blurring effect
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
73
Wear & performance
66
Skin suitability
73
Very close colour · Matte · Medium coverage
Ingredients (not scored): 18% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Contains drying alcohol
$11.99Ulta Beauty(product price)$34.01 less (74%)4.4 (182,841)
Matches: Very close colour· Same matte finish· Claims 12-hour wear
Differences: Neutral rather than warm undertone· Medium rather than full coverage· No skin-like finish claimed
Score details
Shade match
85
Finish & visual result
72
Wear & performance
54
Skin suitability
0
Very close colour · Matte · Medium coverage
Ingredients (not scored): 23% ingredient overlap
Differences: Neutral rather than warm undertone · Medium rather than full coverage · No skin-like finish claimed · Does not claim not settling into lines · Not marketed for combination skin · Contains drying alcohol
The closest shade to Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup Tan/Deep (Deep tan · Warm · golden undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Urban Decay Face Bond Self Setting Waterproof Foundation in 30, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest shade match30How they compareScore
Shade match55% of overall95
Colour60%92#9f6444#9e633dVery close colourColour difference 2.0 (0 is identical)
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared51
Longevity30%40Not listedLong-wearingSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 82/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Too Faced Born This Way Soft Matte Foundation in Honey, against Doll 10 T.C.E This Covers Everything Super Coverage Serum Makeup in Tan/Deep. Every attribute compared, with its share of the score.
ComparedYour shadeTan/DeepClosest overall alternativeHoneyHow they compareScore
Shade match55% of overall82
Colour60%86#9f6444#9e5e37Very close colourColour difference 2.8 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared93
Finish35%100MatteMatteSameSame matte finish
Coverage30%80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%100ClaimedClaimedSameBoth products claim a skin-like finish
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared66
Longevity30%40Not listed24-hour wearSome differenceThe match claims long wear; your product does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall73
Skin type100%73CombinationNormal, combination, oilyBoth marketed for combination skin
Overall match 82/100Shade match 82/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Sephora
Ulta Beauty(product price)$7 less (15%)
