Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Near-identical swatch colour· Same neutral undertone
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
93
Finish & visual result
61
Wear & performance
40
Skin suitability
60
Looks identical · Matte · Buildable coverage
Ingredients (not scored): no ingredient list for one product
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance · Not marketed for dry skin
$39.50Ulta Beauty(product price)$2.50 less (6%)4.6 (919)
Matches: Near-identical swatch colour· Same neutral undertone· Claims a blurring effect
Differences: Matte rather than natural finish· Buildable rather than full coverage· No skin-like finish claimed
Score details
Shade match
92
Finish & visual result
58
Wear & performance
40
Skin suitability
84
Looks identical · Matte · Buildable coverage
Ingredients (not scored): 0% ingredient overlap
Differences: Matte rather than natural finish · Buildable rather than full coverage · No skin-like finish claimed · No long-wear claim · Does not claim transfer resistance
Retailer shade note: for medium rich neutral skin with a peach hue
The closest shade to Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation Medium 13N (Medium light · Neutral · neutral pink undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Make 'EM Wonder, 24H Soft Matte Foundation in 12 Natural, against Drunk Elephant Kamo Triple-Peptide Multi-Use Serum Foundation in Medium 13N. Every attribute compared, with its share of the score.
ComparedYour shadeMedium 13NClosest match12 NaturalHow they compareScore
Shade match55% of overall93
Colour60%96#da9f77#db9c75Looks identicalColour difference 1.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared61
Finish35%56NaturalMatteSome differenceMatte finish rather than natural
Coverage30%80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish20%40ClaimedNot listedSome differenceOnly your product claims a skin-like finish; the match does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 2 of 5 compared40
Longevity30%4012-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%40ClaimedNot listedSome differenceOnly your product claims transfer resistance; the match does not list it
Settling20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a comfortable, lightweight feel
Skin suitability5% of overall60
Skin type100%60Normal, dry, oilyCombination, normal, oilyBoth marketed for normal/oily skin
Overall match 76/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Walmart
Target$27.01 less (64%)
Ulta Beauty
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