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16HR Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Skin type

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  • Normal0
  • Combination0
  • Oily0
  • Sensitive0
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2 of 31

Only showing matches with buildable coverage, in liquid form, without talc.

  • 1 match has no coverage listed and is not shown.
  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Dark 5C

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Dark 5C
Depth and undertone: Tan · Cool
Finish and coverage: Luminous · Buildable coverage
Overall match
71out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
37
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
85out of 100
Colour
75
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 77
    $31Ulta BeautyUlta Beauty(product price)Costs $23 more

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneLuminous rather than matte finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    37
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Luminous rather than matte finish · Buildable rather than full coverage

    Retailer shade note: for dark neutral skin with peach undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Deep Cinnamon (Tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Slight colour difference
    • Tan · Cool undertone

    $16

Closest foundations

  1. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14.5R Palm Springs

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14.5R Palm Springs

    • Very close colour
    • Tan · Cool undertone

    $36

  2. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR112

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR112

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

  3. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DC5

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DC5

    • Very close colour
    • Tan · Cool undertone

    $49

  4. L'Oréal Paris True Match Nude Hyaluronic Tinted Serum

    Blue

    L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade Blue

    • Very close colour
    • Tan · Cool · blue undertone

    $15.82

  5. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium Deep

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Medium Deep

    • Very close colour
    • Tan · Cool undertone

    $29

  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Close colour
    • Tan · Cool undertone

    $13.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5C, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest matchDark 5CScore
Shade match55% of overall85
Colour75#aa7c5a#b5764bClose colourColour difference 4.3 (0 is identical)
Depth99TanTanSameDepth difference: 0.6
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared37
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 71/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Dark 5C.

Same or better

  • Same cool undertone
  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Luminous finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy Dark 5C

Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.