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16HR Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

  • Medium0
  • Full0
  • Buildable0

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Fragrance-free1No drying alcohol0Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with a radiant finish, without talc.

Closest shade matchClosest overall alternative: L'Oréal Paris True Match Radiant Serum Concealer W9.5

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
L'Oréal Paris
W9.5
Depth and undertone: Tan · Cool
Finish and coverage: Radiant finish
Overall match
63out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
22
Wear (Wear & performance)
86
Skin (Skin suitability)
0
Shade match
81out of 100
Colour
70
Depth
94
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16.99Ulta BeautyUlta Beauty
Costs $8.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Deep Cinnamon (Tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Slight colour difference
    • Tan · Cool undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14.5R Palm Springs

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14.5R Palm Springs

    • Very close colour
    • Tan · Cool undertone

    $36

    SephoraView at Sephora
  2. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR112

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR112

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

    Ulta BeautyView at Ulta Beauty
  3. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DC5

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DC5

    • Very close colour
    • Tan · Cool undertone

    $49

    SephoraView at Sephora
  4. L'Oréal Paris True Match Nude Hyaluronic Tinted Serum

    Blue

    L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade Blue

    • Very close colour
    • Tan · Cool · blue undertone

    $15.82

    WalmartView at Walmart
  5. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium Deep

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Medium Deep

    • Very close colour
    • Tan · Cool undertone

    $29

    SephoraView at Sephora
  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Close colour
    • Tan · Cool undertone

    $13.99

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

L'Oréal Paris True Match Radiant Serum Concealer in W9.5, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest matchW9.5Score
Shade match55% of overall81
Colour70#aa7c5a#b07148Close colourColour difference 4.9 (0 is identical)
Depth94TanTanSameDepth difference: 3.2
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone100Cool · rosyCoolClosecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared22
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coveragenot comparableFullNot listedNot comparedCoverage not listed for one product
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall0
Skin type0Oily, combination, normalSensitiveMarketed for different skin types
Overall match 63/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris True Match Radiant Serum Concealer in W9.5.

Same or better

  • Same cool undertone
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Not marketed for oily/combination/normal skin
  • Contains alcohol denat.

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 17%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapWater-based vs silicone-based; silicone high vs high
View full match

Where to buy W9.5

Match price
$16.99Ulta BeautyUlta Beauty
Costs $8.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.