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16HR Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Tan · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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16 of 31

Only showing matches with full coverage, with a matte finish.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 53N deep

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Tan · Cool · rosy
Finish and coverage: Matte · Full coverage
The match
Tarte
53N deep
Depth and undertone: Tan · Cool
Finish and coverage: Matte · Full coverage
Overall match
82out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
89
Wear (Wear & performance)
86
Skin (Skin suitability)
100
Shade match
77out of 100
Colour
63
Depth
95
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53S deep sand
    Shade match 75
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · CoverGirl

    TruBlend Undercover Concealer

    Warm Honey
    Shade match 76
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Very close colourSame matte finishSame full coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    76
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  3. Shade match 64
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    64
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm olive undertones

    Medium confidence· Digital match

    View match
  4. #5 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    13 Deep
    Shade match 75
    $36SephoraSephoraCosts $28 more

    Matches: Same cool undertoneSame matte finishSame full coverage

    Differences: Noticeably different swatch colourDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with cool undertones

    Medium confidence· Digital match

    View match
  5. #6 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    12.5 Tan-Deep
    Shade match 75
    $36Ulta BeautyUlta BeautyCosts $28 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    75
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Tan-Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 63
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourSlightly deeperNeutral rather than cool undertone

    Score details
    Shade match
    63
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Neutral rather than cool undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ neutral undertones

    Medium confidence· Digital match

    View match
  7. Shade match 62
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelContains drying alcohol

    Score details
    Shade match
    62
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm golden undertones

    Medium confidence· Digital match

    View match
  8. #9 · Tarte

    Shape Tape Full Coverage Matte Concealer

    53H deep honey
    Shade match 61
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    61
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  9. Shade match 58
    $30SephoraSephoraCosts $22 more

    Matches: Same matte finishSame full coverageBoth claim not settling into lines

    Differences: Slightly lighterSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    90

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for deep skin w/ warm undertones

    Medium confidence· Digital match

    View match
  10. #11 · Tarte

    Shape Tape Full Coverage Matte Concealer

    48G tan-deep golden
    Shade match 56
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly lighterOlive rather than cool undertone

    Score details
    Shade match
    56
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Olive rather than cool undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, golden or olive undertones

    Medium confidence· Digital match

    View match
  11. #12 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Crumble 7.1 Neutral
    Shade match 65
    $31SephoraSephoraCosts $23 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Noticeably different swatch colourSlightly lighterNeutral rather than cool undertone

    Score details
    Shade match
    65
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly lighter · Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with neutral undertones

    Medium confidence· Digital match

    View match
  12. #13 · Tarte

    Shape Tape Full Coverage Matte Concealer

    49W tan-deep warm
    Shade match 50
    $32SephoraSephoraCosts $24 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly deeperSlightly warmer undertone

    Score details
    Shade match
    50
    Finish & visual result
    89
    Wear & performance
    86
    Skin suitability
    100

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 39% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly deeper · Slightly warmer undertone · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: tan to deep skin with very warm, rosy undertones

    Medium confidence· Digital match

    View match
  13. #14 · CoverGirl

    TruBlend Undercover Concealer

    Golden Caramel
    Shade match 58
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same matte finishSame full coverage

    Differences: Slightly deeperSlightly warmer undertoneDoes not claim not settling into lines

    Score details
    Shade match
    58
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    50

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 32% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  14. #15 · Charlotte Tilbury

    Airbrush Flawless Long-Wear Blur Concealer

    13.5 Deep
    Shade match 60
    $36Ulta BeautyUlta Beauty(product price)Costs $28 more

    Matches: Same matte finishSame full coverageClaims a blurring effect

    Differences: Noticeably different swatch colourSlightly warmer undertoneDoes not claim a lightweight feel

    Score details
    Shade match
    60
    Finish & visual result
    89
    Wear & performance
    61
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Noticeably different swatch colour · Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: Deep with neutral warm undertones

    Medium confidence· Digital match

    View match
  15. #16 · Huda Beauty

    #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Salted Caramel 7.3 Golden
    Shade match 62
    $31SephoraSephoraCosts $23 more

    Matches: Same matte finishSame full coverageClaims a skin-like finish

    Differences: Slightly warmer undertoneDoes not claim a lightweight feelNot marketed for combination skin

    Score details
    Shade match
    62
    Finish & visual result
    79
    Wear & performance
    65
    Skin suitability
    60

    Slight colour difference · Matte · Full coverage

    Ingredients (not scored): 21% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim a lightweight feel · Not marketed for combination skin

    Retailer shade note: deep-tan skin tones with light-golden undertones

    Medium confidence· Digital match

    View match

Showing 12 of 15 matches

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Deep Cinnamon (Tan · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Slight colour difference
    • Tan · Cool undertone

    $16

Closest foundations

  1. Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation

    14.5R Palm Springs

    Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation, shade 14.5R Palm Springs

    • Very close colour
    • Tan · Cool undertone

    $36

  2. Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear

    BR112

    Chanel LES BEIGES Healthy Glow Foundation Hydration and Longwear, shade BR112

    • Very close colour
    • Tan · Cool · rosy undertone

    $69

  3. Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation

    DC5

    Yves Saint Laurent Skin Affair Soft Glow Cushion Foundation, shade DC5

    • Very close colour
    • Tan · Cool undertone

    $49

  4. L'Oréal Paris True Match Nude Hyaluronic Tinted Serum

    Blue

    L'Oréal Paris True Match Nude Hyaluronic Tinted Serum, shade Blue

    • Very close colour
    • Tan · Cool · blue undertone

    $15.82

  5. bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15

    Medium Deep

    bareMinerals ORIGINAL Loose Matte Talc-Free Mineral Powder Foundation SPF 15, shade Medium Deep

    • Very close colour
    • Tan · Cool undertone

    $29

  6. L'Oréal Paris True Match Super-Blendable Foundation

    C7 Cool Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade C7 Cool Medium Deep

    • Close colour
    • Tan · Cool undertone

    $13.99

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 53N deep, against e.l.f. Cosmetics 16HR Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest match53N deepScore
Shade match55% of overall77
Colour63#aa7c5a#9f7866Slight colour differenceColour difference 5.9 (0 is identical)
Depth95TanTanSameDepth difference: 2.8
Retailer descriptionDeepDeepBoth described as deepThe retailers describe the same depth
Undertone100Cool · rosyCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared89
Finish100MatteMatteSameSame matte finish
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall100
Skin type100Oily, combination, normalNormal, combination, oilyBoth marketed for oily/​combination/​normal skin
Overall match 82/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 53N deep.

Same or better

  • Same cool undertone
  • Same matte finish
  • Same full coverage
  • Claims a blurring effect
  • Both claim 16-hour wear
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

13 shared ingredients; weighted similarity 39%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 53N deep

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.