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16HR Camo Concealer Fair Rose dupes and alternatives e.l.f. Cosmetics

Fair · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free3No drying alcohol3Vegan0Cruelty-free0Oil-free0With SPF0Mineral0
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Only showing matches with full coverage, without dimethicone.

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 10.5 Light

The equivalent shade: scored on colour, depth and undertone only.

The match
IT Cosmetics
10.5 Light
Depth and undertone: Very fair · Cool
Finish and coverage: Natural · Full coverage
Shade match
69out of 100
Colour
55
Depth
75
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    20.0 Medium (for neutral undertones)
    Shade match 68
    $14SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    68
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    13.0 Light Natural (for neutral undertones)
    Shade match 65
    $14SephoraSephoraCosts $6 more

    Matches: Same full coverageBoth claim not settling into lines

    Differences: Noticeably different swatch colourNeutral rather than cool undertoneNatural rather than matte finish

    Score details
    Shade match
    65
    Finish & visual result
    76
    Wear & performance
    72
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Noticeably different swatch colour · Neutral rather than cool undertone · Natural rather than matte finish · Does not claim a lightweight feel

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Fair Rose (Fair · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Fair 125 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Fair 125 C

    • Nearest in this range
    • Fair · Cool undertone

    $16

Closest foundations

  1. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Fair Cool

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Fair Cool

    • Very close colour
    • Fair · Cool undertone

    $16

  2. MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Ceramic

    MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick, shade Ceramic

    • Close colour
    • Very fair · Cool undertone

    $38

  3. Youngblood BeyondBlur Skin Perfecting Foundation

    FC1

    Youngblood BeyondBlur Skin Perfecting Foundation, shade FC1

    • Close colour
    • Very fair · Cool undertone

    $58

  4. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Nearest depth, colour not measured
    • Light · Cool undertone

    $54

  5. Doll 10 Peptide Blur Stick Foundation

    Fair

    Doll 10 Peptide Blur Stick Foundation, shade Fair

    • Close colour
    • Fair · Cool undertone

    $44

  6. Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation

    00CR

    Anastasia Beverly Hills Impeccable Blurring Second-Skin Matte Foundation, shade 00CR

    • Close colour
    • Fair · Cool · rosy undertone

    $49

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light, against e.l.f. Cosmetics 16HR Camo Concealer in Fair Rose. Every attribute compared, with its share of the score.

ComparedYour shadeFair RoseClosest shade match10.5 LightScore
Shade match55% of overall69
Colour55#dccfc6#f7dec8Slight colour differenceColour difference 6.8 (0 is identical)
Depth75FairVery fairSome differenceDepth difference: 8.6
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Oily, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for oily/​combination/​normal skin
Overall match 72/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 10.5 Light.

Same or better

  • Same cool undertone
  • Same full coverage
  • Both claim not settling into lines

Different

  • Visible colour difference
  • Runs slightly lighter
  • Natural finish instead of matte
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 10.5 Light

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.