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16HR Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan1Cruelty-free1Oil-free0With SPF0Mineral1

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Only showing matches with buildable coverage, in liquid form, without silicones.

  • 3 matches have no formulation listed and are not shown.

Closest shade match: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Deep 6C

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Deep 6C
Depth and undertone: Deep · Cool
Finish and coverage: Luminous · Buildable coverage
Shade match
65out of 100
Colour
61
Depth
78
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Cocoa (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 660 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 660 N

    • Nearest in this range
    • Deep · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee

    • Very close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    34N Tineo

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 34N Tineo

    • Very close colour
    • Deep tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    360

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 360

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Tarte Timeless Hydrating Foundation

    53N Deep Neutral

    Tarte Timeless Hydrating Foundation, shade 53N Deep Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Matte + Poreless Foundation

    Truffle 362

    Maybelline Fit Me Matte + Poreless Foundation, shade Truffle 362

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 205N

    • Very close colour
    • Deep · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Deep 6C, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade matchDeep 6CScore
Shade match55% of overall65
Colour61#945d48#874f31Slight colour differenceColour difference 6.1 (0 is identical)
Depth78DeepDeepSome differenceDepth difference: 7.9
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone65NeutralCoolSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared37
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 60/100Shade match 65/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Deep 6C.

Same or better

  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Visible colour difference
  • Runs slightly deeper
  • Slightly cooler undertone
  • Luminous finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Deep 6C

Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.