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16HR Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free2No drying alcohol2Vegan0Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without talc or silicones.

Closest shade match: Kosas Revealer Super Creamy + Brightening Concealer Tone 10.5 N

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Kosas
Tone 10.5 N
Depth and undertone: Deep · Neutral
Finish and coverage: Radiant · Medium coverage
Shade match
72out of 100
Colour
59
Depth
76
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 14

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Armani Beauty
14
Depth and undertone: Deep · Olive
Finish and coverage: Radiant · Medium coverage
Overall match
61out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
36
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Cocoa (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 660 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 660 N

    • Nearest in this range
    • Deep · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee

    • Very close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    34N Tineo

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 34N Tineo

    • Very close colour
    • Deep tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    360

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 360

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Tarte Timeless Hydrating Foundation

    53N Deep Neutral

    Tarte Timeless Hydrating Foundation, shade 53N Deep Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Matte + Poreless Foundation

    Truffle 362

    Maybelline Fit Me Matte + Poreless Foundation, shade Truffle 362

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 205N

    • Very close colour
    • Deep · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 10.5 N, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest shade matchTone 10.5 NScore
Shade match55% of overall72
Colour59#945d48#7c5243Slight colour differenceColour difference 6.3 (0 is identical)
Depth76DeepDeepSome differenceDepth difference: 8.5
Retailer descriptionRich deepRich deepBoth described as rich deepThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Oily, combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 59/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 10.5 N.

Same or better

  • Same neutral undertone
  • Medium rather than full coverage
  • Claims a skin-like finish

Different

  • Visible colour difference
  • Runs slightly deeper
  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Why the closest overall alternative works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest overall alternative14Score
Shade match55% of overall72
Colour68#945d48#805846Slight colour differenceColour difference 5.1 (0 is identical)
Depth87DeepDeepSameDepth difference: 5.5
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 61/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14.

Same or better

  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Olive rather than neutral undertone
  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low
View full match

Where to buy

Closest shade match

Kosas Revealer Super Creamy + Brightening Concealer Tone 10.5 N

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 14

Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.