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16HR Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, in liquid form, without talc.

  • 3 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 14

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Armani Beauty
14
Depth and undertone: Deep · Olive
Finish and coverage: Radiant · Medium coverage
Overall match
61out of 100
Shade (Shade match)
72
Finish (Finish & visual result)
36
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
72out of 100
Colour
68
Depth
87
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Cocoa (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 660 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 660 N

    • Nearest in this range
    • Deep · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee

    • Very close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    34N Tineo

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 34N Tineo

    • Very close colour
    • Deep tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    360

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 360

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Tarte Timeless Hydrating Foundation

    53N Deep Neutral

    Tarte Timeless Hydrating Foundation, shade 53N Deep Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Matte + Poreless Foundation

    Truffle 362

    Maybelline Fit Me Matte + Poreless Foundation, shade Truffle 362

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 205N

    • Very close colour
    • Deep · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest match14Score
Shade match55% of overall72
Colour68#945d48#805846Slight colour differenceColour difference 5.1 (0 is identical)
Depth87DeepDeepSameDepth difference: 5.5
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone70NeutralOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 61/100Shade match 72/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 14.

Same or better

  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Olive rather than neutral undertone
  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low
View full match

Where to buy 14

Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.