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16HR Camo Concealer Rich Cocoa dupes and alternatives e.l.f. Cosmetics

Deep · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid0
  • Cream0

Skin type

Preferences

Fragrance-free0No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral1

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Only showing matches with medium to full coverage, without talc.

Closest shade matchClosest overall alternative: Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer 17 Deep

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Rich CocoaChange shade
Depth and undertone: Deep · Neutral
Finish and coverage: Matte · Full coverage
The match
Charlotte Tilbury
17 Deep
Depth and undertone: Deep · Neutral · neutral golden
Finish and coverage: Radiant · Medium-full coverage
Overall match
68out of 100
Shade (Shade match)
79
Finish (Finish & visual result)
43
Wear (Wear & performance)
82
Skin (Skin suitability)
30
Shade match
79out of 100
Colour
73
Depth
92
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$36Ulta BeautyUlta Beauty
Costs $28 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Rich Cocoa (Deep · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 660 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 660 N

    • Nearest in this range
    • Deep · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Make Up For Ever HD Skin Hydra Glow Hydrating Foundation

    4N68 - Coffee

    Make Up For Ever HD Skin Hydra Glow Hydrating Foundation, shade 4N68 - Coffee

    • Very close colour
    • Deep · Neutral undertone

    $49

    SephoraView at Sephora
  2. ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick

    34N Tineo

    ILIA Skin Rewind Blurring Foundation and Concealer Complexion Stick, shade 34N Tineo

    • Very close colour
    • Deep tan · Neutral undertone

    $50

    SephoraView at Sephora
  3. Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation

    360

    Maybelline Super Stay Up to 24HR Hybrid Powder-Foundation, shade 360

    • Looks identical
    • Deep · Neutral · neutral pink undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. Tarte Timeless Hydrating Foundation

    53N Deep Neutral

    Tarte Timeless Hydrating Foundation, shade 53N Deep Neutral

    • Very close colour
    • Deep tan · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  5. Maybelline Fit Me Matte + Poreless Foundation

    Truffle 362

    Maybelline Fit Me Matte + Poreless Foundation, shade Truffle 362

    • Very close colour
    • Deep tan · Neutral undertone

    $11.99

    Ulta BeautyView at Ulta Beauty
  6. ColourPop Pretty Fresh Hyaluronic Hydrating Foundation

    Deep Dark 205N

    ColourPop Pretty Fresh Hyaluronic Hydrating Foundation, shade Deep Dark 205N

    • Very close colour
    • Deep · Neutral undertone

    $12

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17 Deep, against e.l.f. Cosmetics 16HR Camo Concealer in Rich Cocoa. Every attribute compared, with its share of the score.

ComparedYour shadeRich CocoaClosest match17 DeepScore
Shade match55% of overall79
Colour73#945d48#975137Close colourColour difference 4.5 (0 is identical)
Depth92DeepDeepSameDepth difference: 3.8
Retailer descriptionRich deepVery deepSome differenceRetailer descriptions one depth band apart
Undertone85NeutralNeutral · neutral goldenClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMedium-fullCloseMedium-full coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity10016-hour wear16-hour wearSameBoth claim 16-hour wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall30
Skin type30Oily, combination, normalDry, normalBoth marketed for normal skin
Overall match 68/100Shade match 79/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Beautiful Skin Medium to Full Coverage Radiant Concealer in 17 Deep.

Same or better

  • Same neutral undertone
  • Medium-full rather than full coverage
  • Claims a skin-like finish
  • Both claim 16-hour wear
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Does not claim not settling into lines
  • Not marketed for oily/combination skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy 17 Deep

Match price
$36Ulta BeautyUlta Beauty
Costs $28 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.