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16HR Camo Concealer Tan Latte dupes and alternatives e.l.f. Cosmetics

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

  • Dry0
  • Normal0
  • Combination0
  • Oily0
  • Sensitive0

Preferences

Fragrance-free2No drying alcohol2Vegan1Cruelty-free2Oil-free0With SPF0Mineral2

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2 of 30

Only showing matches with buildable coverage, without alcohol denat.

Closest shade matchClosest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5N

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Tan LatteChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
bareMinerals
Medium Tan 3.5N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
67out of 100
Shade (Shade match)
78
Finish (Finish & visual result)
37
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
78out of 100
Colour
70
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium 4
    Shade match 71
    $22SephoraSephoraCosts $14 more

    Matches: Both claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterSlightly cooler undertoneRadiant rather than matte finish

    Score details
    Shade match
    71
    Finish & visual result
    43
    Wear & performance
    86
    Skin suitability
    50

    Close colour · Radiant · Buildable coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly lighter · Slightly cooler undertone · Radiant rather than matte finish · Buildable rather than full coverage

    Retailer shade note: pink undertone

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Latte (Medium light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Chanel LES BEIGES Water-Fresh Complexion Touch

    B30

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B30

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $72

    Ulta BeautyView at Ulta Beauty
  2. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    13.0N Sepia

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 13.0N Sepia

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  3. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Medium Warm

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte Amande III (W)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade Matte Amande III (W)

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $53

    SephoraView at Sephora
  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    250 Cream Beige

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 250 Cream Beige

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $14.78

    WalmartView at Walmart
  6. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Close depth, colour not measured
    • Light medium · Neutral undertone

    $30

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5N, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte. Every attribute compared, with its share of the score.

ComparedYour shadeTan LatteClosest matchMedium Tan 3.5NScore
Shade match55% of overall78
Colour70#ceab8d#ddad7fClose colourColour difference 5.0 (0 is identical)
Depth96Medium lightLight mediumCloseDepth difference: 2.4
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenNeutralClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared37
Finish0MatteLuminousDifferentLuminous finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 67/100Shade match 78/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5N.

Same or better

  • Same neutral undertone
  • Buildable rather than full coverage
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Luminous finish instead of matte

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none
View full match

Where to buy Medium Tan 3.5N

Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.