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16HR Camo Concealer Tan Latte dupes and alternatives e.l.f. Cosmetics

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan2Cruelty-free4Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, without silicones or dimethicone.

Closest shade match: Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 7

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Tan LatteChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Armani Beauty
7
Depth and undertone: Medium light · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
80out of 100
Colour
73
Depth
96
Undertone
85
Medium confidence· Digital matchWhy it matches
Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Beige

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
Tan LatteChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
NYX Professional Makeup
Beige
Depth and undertone: Light medium
Finish and coverage: Natural · Medium coverage
Overall match
68out of 100
Shade (Shade match)
75
Finish (Finish & visual result)
54
Wear (Wear & performance)
72
Skin (Skin suitability)
50
Medium confidence· Digital matchWhy it matches
Match price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Light
    Shade match 73
    $12Ulta BeautyUlta BeautyCosts $4 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than matte finishMedium rather than full coverage

    Score details
    Shade match
    73
    Finish & visual result
    54
    Wear & performance
    72
    Skin suitability
    50

    Close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Slightly lighter · Natural rather than matte finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  2. #4 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 06 O
    Shade match 77
    $32SephoraSephoraCosts $24 more

    Matches: Claims a skin-like finish

    Differences: Slightly lighterOlive rather than neutral undertoneRadiant rather than matte finish

    Score details
    Shade match
    77
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly lighter · Olive rather than neutral undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium tan with olive undertones

    Medium confidence· Digital match

    View match
  3. #5 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O
    Shade match 73
    $32SephoraSephoraCosts $24 more

    Matches: Claims a skin-like finish

    Differences: Slightly deeperOlive rather than neutral undertoneRadiant rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium tan with neutral olive undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Latte (Medium light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Chanel LES BEIGES Water-Fresh Complexion Touch

    B30

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B30

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $72

    Ulta BeautyView at Ulta Beauty
  2. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    13.0N Sepia

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 13.0N Sepia

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  3. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Medium Warm

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte Amande III (W)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade Matte Amande III (W)

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $53

    SephoraView at Sephora
  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    250 Cream Beige

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 250 Cream Beige

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $14.78

    WalmartView at Walmart
  6. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Close depth, colour not measured
    • Light medium · Neutral undertone

    $30

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte. Every attribute compared, with its share of the score.

ComparedYour shadeTan LatteClosest shade match7Score
Shade match55% of overall80
Colour73#ceab8d#d5a382Close colourColour difference 4.5 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.2
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone85Neutral · neutral goldenWarm · peachClosefrom retailer shade descriptions
Finish & visual result25% of overall36
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared68
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 66/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer in 7.

Same or better

  • Similar undertone (warm vs neutral)
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Radiant finish instead of matte
  • Medium rather than full coverage
  • Does not claim not settling into lines

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconelow silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs low
View full match

Why the closest overall alternative works

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Beige, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte. Every attribute compared, with its share of the score.

ComparedYour shadeTan LatteClosest overall alternativeBeigeScore
Shade match55% of overall75
Colour74#ceab8d#e2b28eClose colourColour difference 4.4 (0 is identical)
Depth87Medium lightLight mediumCloseDepth difference: 5.3
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone70Neutral · neutral goldenUnknownSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared54
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage60FullMediumSome differenceMedium coverage rather than full
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 68/100Shade match 75/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Beige.

Same or better

  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Natural finish instead of matte
  • Medium rather than full coverage
  • No long-wear claim

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeWater-based, moderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Armani Beauty Luminous Silk Hydrating Face and Under-Eye Concealer 7

Best price
$42SephoraSephora
Costs $34 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum Beige

Match price
$12Ulta BeautyUlta Beauty
Costs $4 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.