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16HR Camo Concealer Tan Latte dupes and alternatives e.l.f. Cosmetics

Medium light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan0Cruelty-free2Oil-free0With SPF0Mineral0

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3 of 30

Only showing matches in cream form, without talc.

  • 5 matches have no formulation listed and are not shown.

Closest shade matchClosest overall alternative: Kosas Revealer Super Creamy + Brightening Concealer Tone 06 O

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Tan LatteChange shade
Depth and undertone: Medium light · Neutral · neutral golden
Finish and coverage: Matte · Full coverage
The match
Kosas
Tone 06 O
Depth and undertone: Light medium · Olive
Finish and coverage: Radiant · Medium coverage
Overall match
62out of 100
Shade (Shade match)
77
Finish (Finish & visual result)
43
Wear (Wear & performance)
40
Skin (Skin suitability)
60
Shade match
77out of 100
Colour
78
Depth
87
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Kosas

    Revealer Super Creamy + Brightening Concealer

    Tone 6.5 O
    Shade match 73
    $32SephoraSephoraCosts $24 more

    Matches: Claims a skin-like finish

    Differences: Slightly deeperOlive rather than neutral undertoneRadiant rather than matte finish

    Score details
    Shade match
    73
    Finish & visual result
    43
    Wear & performance
    40
    Skin suitability
    60

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Slightly deeper · Olive rather than neutral undertone · Radiant rather than matte finish · Medium rather than full coverage · No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium tan with neutral olive undertones

    Medium confidence· Digital match

    View match
  2. #3 · NARS

    Soft Matte Complete Concealer

    Biscuit
    Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Similar undertone (warm vs neutral)Same matte finishClaims a blurring effect

    Differences: Described as medium, yours as tanMedium rather than full coverageDoes not claim a lightweight feel

    Score details
    Shade match
    40
    Finish & visual result
    81
    Wear & performance
    77
    Skin suitability
    100

    Close colour · Matte · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Described as medium, yours as tan · Medium rather than full coverage · Does not claim a lightweight feel

    Retailer shade note: MD1 - Medium to medium-deep with warm undertones, and a golden tone

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Latte (Medium light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Chanel LES BEIGES Water-Fresh Complexion Touch

    B30

    Chanel LES BEIGES Water-Fresh Complexion Touch, shade B30

    • Looks identical
    • Light medium · Neutral · neutral golden undertone

    $72

    Ulta BeautyView at Ulta Beauty
  2. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    13.0N Sepia

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 13.0N Sepia

    • Looks identical
    • Light medium · Neutral undertone

    $60

    SephoraView at Sephora
  3. Ulta Beauty Collection Adjustable Coverage Powder Foundation

    Medium Warm

    Ulta Beauty Collection Adjustable Coverage Powder Foundation, shade Medium Warm

    • Looks identical
    • Medium light · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty
  4. Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation

    Matte Amande III (W)

    Lancôme Dual Finish Multi-Tasking Lightweight Pressed Powder Foundation, shade Matte Amande III (W)

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $53

    SephoraView at Sephora
  5. CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation

    250 Cream Beige

    CoverGirl Olay Simply Ageless 3-in-1 Liquid Foundation, shade 250 Cream Beige

    • Very close colour
    • Light medium · Neutral · neutral golden undertone

    $14.78

    WalmartView at Walmart
  6. Well People Skinforia Serum Foundation

    24 Light Medium Neutral

    Well People Skinforia Serum Foundation, shade 24 Light Medium Neutral

    • Close depth, colour not measured
    • Light medium · Neutral undertone

    $30

    TargetView at Target

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Kosas Revealer Super Creamy + Brightening Concealer in Tone 06 O, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Latte. Every attribute compared, with its share of the score.

ComparedYour shadeTan LatteClosest matchTone 06 OScore
Shade match55% of overall77
Colour78#ceab8d#dcb58eClose colourColour difference 3.9 (0 is identical)
Depth87Medium lightLight mediumCloseDepth difference: 5.5
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone70Neutral · neutral goldenOliveSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12MatteRadiantDifferentRadiant finish rather than matte
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared40
Longevity4016-hour wearNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Oily, combination, normalNormal, dry, combinationBoth marketed for combination/​normal skin
Overall match 62/100Shade match 77/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Kosas Revealer Super Creamy + Brightening Concealer in Tone 06 O.

Same or better

  • Medium rather than full coverage
  • Claims a skin-like finish

Different

  • Small colour difference on the swatch
  • Runs slightly lighter
  • Olive rather than neutral undertone
  • Radiant finish instead of matte
  • No long-wear claim
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Not marketed for oily skin

Ingredients (information only, not scored)

2 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none
View full match

Where to buy Tone 06 O

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.