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16HR Camo Concealer Tan Neutral dupes and alternatives e.l.f. Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with buildable coverage, with a natural finish.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: Milk Makeup Future Fluid Longwear Hydrating Concealer 17W

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Tan NeutralChange shade
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Full coverage
The match
Milk Makeup
17W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Buildable coverage
Overall match
77out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
61
Wear (Wear & performance)
86
Skin (Skin suitability)
50
Shade match
85out of 100
Colour
91
Depth
93
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$30Ulta BeautyUlta Beauty
Costs $22 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics 16HR Camo Concealer Tan Neutral (Medium · Neutral undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

Closest foundations

  1. Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25

    Tan

    Smashbox Halo Healthy Glow Tinted Moisturizer SPF 25, shade Tan

    • Looks identical
    • Medium · Neutral undertone

    $41

  2. bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Medium Deep 43 Neutral

    bareMinerals BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20, shade Medium Deep 43 Neutral

    • Looks identical
    • Medium · Neutral undertone

    $45

  3. NARS Light Reflecting Foundation

    Tahoe

    NARS Light Reflecting Foundation, shade Tahoe

    • Very close colour
    • Medium · Neutral undertone

    $55

  4. Sephora Collection Best Skin Ever Matte Powder Foundation

    33.5N Tan

    Sephora Collection Best Skin Ever Matte Powder Foundation, shade 33.5N Tan

    • Very close colour
    • Medium · Neutral undertone

    $24

  5. Charlotte Tilbury Airbrush Flawless Foundation

    11 Neutral

    Charlotte Tilbury Airbrush Flawless Foundation, shade 11 Neutral

    • Very close colour
    • Medium tan · Neutral undertone

    $52

  6. NARS Natural Radiant Longwear Foundation

    Cadiz - Medium Dark 3

    NARS Natural Radiant Longwear Foundation, shade Cadiz - Medium Dark 3

    • Very close colour
    • Medium · Neutral undertone

    $55

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W, against e.l.f. Cosmetics 16HR Camo Concealer in Tan Neutral. Every attribute compared, with its share of the score.

ComparedYour shadeTan NeutralClosest match17WScore
Shade match55% of overall85
Colour91#d18f53#ca884eVery close colourColour difference 2.2 (0 is identical)
Depth93MediumMedium tanCloseDepth difference: 3.6
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65NeutralWarmSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56MatteNaturalSome differenceNatural finish rather than matte
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity7016-hour wearLong-wearingSome differenceYour product claims 16-hour wear; the match says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Oily, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 77/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Milk Makeup Future Fluid Longwear Hydrating Concealer in 17W.

Same or better

  • Very close colour
  • Buildable rather than full coverage
  • Claims a skin-like finish
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly warmer undertone
  • Natural finish instead of matte

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs none

Where to buy 17W

Match price
$30Ulta BeautyUlta Beauty
Costs $22 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.