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Camo Hydrating CC Cream SPF 30 Medium 355 W dupes and alternatives e.l.f. Cosmetics

Medium tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches cruelty-free, without talc.

  • 20 matches have no cruelty-free claim listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Revolution Beauty Superfix Blur Longwear Foundation F12.5C

The equivalent shade: scored on colour, depth and undertone only.

The match
Revolution Beauty
F12.5C
Depth and undertone: Medium tan · Warm · yellow
Finish and coverage: Matte · Buildable coverage
Shade match
98out of 100
Colour
97
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$14Ulta BeautyUlta Beauty
$2 less (13%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative: m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 140 W

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
m.ph by Mary Phillips
Medium 140 W
Depth and undertone: Medium tan · Warm
Finish and coverage: Natural · Medium coverage
Overall match
82out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
61
Wear (Wear & performance)
68
Skin (Skin suitability)
75
Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $60SephoraSephoraCosts $44 more

    Matches: Very close colourSame radiant finishClaims transfer resistance

    Differences: Olive rather than warm undertoneMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    88
    Finish & visual result
    82
    Wear & performance
    53
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Olive rather than warm undertone · Medium rather than full coverage · Not marketed for oily skin

    Retailer shade note: medium deep, warm olive

    Medium confidence· Digital match

    View match
  2. #4 · m.ph by Mary Phillips

    Le Skin Weightless Serum Foundation

    Medium 170 G
    Shade match 93
    $49SephoraSephoraCosts $33 more

    Matches: Very close colourSame warm undertoneClaims a skin-like finish

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for oily skin

    Score details
    Shade match
    93
    Finish & visual result
    61
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for oily skin · Contains drying alcohol · No SPF

    Retailer shade note: medium with golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Revolution Beauty

    Superfix Blur Longwear Foundation

    F9.5NC
    Shade match 96
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Matte rather than radiant finishBuildable rather than full coverageNo SPF

    Score details
    Shade match
    96
    Finish & visual result
    43
    Wear & performance
    80
    Skin suitability
    92

    Very close colour · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than radiant finish · Buildable rather than full coverage · No SPF

    Retailer shade note: medium or tan skin tones with a warm red undertone

    Medium confidence· Digital match

    View match
  4. Shade match 94
    $52SephoraSephoraCosts $36 more

    Matches: Very close colourSame warm undertoneClaims a blurring effect

    Differences: Natural rather than radiant finishMedium rather than full coverageNot marketed for combination/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    55
    Wear & performance
    80
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Natural rather than radiant finish · Medium rather than full coverage · Not marketed for combination/oily skin · Contains drying alcohol · No SPF

    Retailer shade note: with golden undertones

    Medium confidence· Digital match

    View match
  5. Shade match 85
    $28SephoraSephoraCosts $12 more

    Matches: Very close colourSame radiant finishClaims a skin-like finish

    Differences: Neutral rather than warm undertoneMedium rather than full coverageNot marketed for normal skin

    Score details
    Shade match
    85
    Finish & visual result
    73
    Wear & performance
    68
    Skin suitability
    75

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 2% ingredient overlap

    Differences: Neutral rather than warm undertone · Medium rather than full coverage · Not marketed for normal skin · No SPF

    Retailer shade note: caramel - brown skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Revolution Beauty

    Superdewy Cushion Foundation

    Tan Warm
    Shade match 93
    $14Ulta BeautyUlta Beauty(product price)$2 less (13%)

    Matches: Very close colourSame warm undertoneSame radiant finish

    Differences: Light rather than full coverageNo long-wear claimNo SPF

    Score details
    Shade match
    93
    Finish & visual result
    65
    Wear & performance
    40
    Skin suitability
    92

    Very close colour · Radiant · Light coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Light rather than full coverage · No long-wear claim · No SPF

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 355 W (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Nearest in this range
    • Medium light · Warm undertone

    $8

Closest concealers

  1. NARS Radiant Creamy Concealer

    Chocolat

    NARS Radiant Creamy Concealer, shade Chocolat

    • Looks identical
    • Medium tan · Warm undertone

    $36

  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Valley 8.25

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25

    • Looks identical
    • Medium tan · Warm · golden undertone

    $39

  3. Milk Makeup Future Fluid Longwear Hydrating Concealer

    17W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W

    • Very close colour
    • Medium tan · Warm undertone

    $30

  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW35

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35

    • Very close colour
    • Medium tan · Warm · peach undertone

    $30

  5. Glossier Stretch Concealer for Dewy Buildable Coverage

    Deep 1

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1

    • Very close colour
    • Tan · Warm · golden undertone

    $22

  6. Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer

    460 Suede W

    Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W

    • Close colour
    • Tan · Warm · golden undertone

    $32

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Revolution Beauty Superfix Blur Longwear Foundation in F12.5C, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 355 W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 355 WClosest shade matchF12.5CScore
Shade match55% of overall98
Colour97#c5824e#c78550Looks identicalColour difference 1.0 (0 is identical)
Depth98Medium tanMedium tanSameDepth difference: 1.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared43
Finish12RadiantMatteDifferentMatte finish rather than radiant
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 2 of 5 compared80
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settlingnot comparableNot listedNot listedNot claimed by eitherNeither product lists not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 81/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Revolution Beauty Superfix Blur Longwear Foundation in F12.5C.

Same or better

  • $2 less
  • Near-identical swatch colour
  • Same warm undertone
  • Buildable rather than full coverage
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims a lightweight feel

Different

  • Matte finish instead of radiant
  • No SPF

Ingredients (information only, not scored)

15 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone high vs high

Why the closest overall alternative works

m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 140 W, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 355 W. Every attribute compared, with its share of the score.

ComparedYour shadeMedium 355 WClosest overall alternativeMedium 140 WScore
Shade match55% of overall96
Colour94#c5824e#c08355Very close colourColour difference 1.7 (0 is identical)
Depth99Medium tanMedium tanSameDepth difference: 0.4
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared61
Finish56RadiantNaturalSome differenceNatural finish rather than radiant
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40Not listedClaimedSome differenceThe match claims not settling into pores or fine lines; your product does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40Not listedClaimedSome differenceThe match claims a comfortable, lightweight feel; your product does not list it
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 82/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 140 W.

Same or better

  • Very close colour
  • Same warm undertone
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Claims not settling into lines
  • Claims a lightweight feel

Different

  • Natural finish instead of radiant
  • Not marketed for oily skin
  • Contains alcohol
  • No SPF

Ingredients (information only, not scored)

16 shared ingredients; weighted similarity 15%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BasePowder-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFSPF 30Not listed
OverlapPowder-based vs silicone-based; silicone high vs high

Where to buy

Closest shade match

Revolution Beauty Superfix Blur Longwear Foundation F12.5C

Match price
$14Ulta BeautyUlta Beauty
$2 less (13%)

Your shade $16 at Ulta Beauty · product price; shade not separately priced

Closest overall alternative

m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 140 W

Best price
$49SephoraSephora
Costs $33 more

Your shade $16 at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.