Camo Hydrating CC Cream SPF 30 Medium 355 W dupes and alternatives e.l.f. Cosmetics
Medium tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Only showing matches in serum form, without talc.
- 12 matches have no formulation listed and are not shown.
- 1 match has no ingredient list listed and is not shown.
Closest shade matchClosest overall alternative: Youthforia DATE NIGHT Skin Tint Serum Foundation 390
The equivalent shade and the most similar foundation overall.
Medium 355 WChange shade
- Overall match
- 80out of 100
- Shade (Shade match)
- 85
- Finish (Finish & visual result)
- 76
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 92
- Shade match
- 85out of 100
- Colour
- 90
- Depth
- 97
- Undertone
- 65
Your shade $16 at Ulta Beauty
Where to buy 390
Youthforia DATE NIGHT Skin Tint Serum Foundation
Every store that sells this shade · prices as last checked
Looking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 Medium 355 W (Medium tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
From the same range
Medium Neutral
e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral
- Nearest in this range
- Medium light · Warm undertone
$8
Closest concealers

Chocolat

Valley 8.25
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Valley 8.25
- Looks identical
- Medium tan · Warm · golden undertone
$39
17W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 17W
- Very close colour
- Medium tan · Warm undertone
$30

NW35
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW35
- Very close colour
- Medium tan · Warm · peach undertone
$30

Deep 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1
- Very close colour
- Tan · Warm · golden undertone
$22

460 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W
- Close colour
- Tan · Warm · golden undertone
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Youthforia DATE NIGHT Skin Tint Serum Foundation in 390, against e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30 in Medium 355 W. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Youthforia DATE NIGHT Skin Tint Serum Foundation in 390.
Same or better
- Very close colour
- Same full coverage
- Both claim long-wearing
- Claims not settling into lines
- Claims a lightweight feel
Different
- Neutral rather than warm undertone
- Natural finish instead of radiant
- No SPF
Ingredients (information only, not scored)
13 shared ingredients; weighted similarity 10%. Ingredients only affect results through the filters.
Where to buy 390
Your shade $16 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.