Beautler.Your beauty butler

Hydrating Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, cruelty-free, without talc or alcohol denat.

  • 1 match has no coverage listed and is not shown.
  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 47S tan-deep sand

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Satin · Full coverage
The match
Tarte
47S tan-deep sand
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
69out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
60
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Shade match
73out of 100
Colour
88
Depth
93
Undertone
25
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey
    Shade match 71
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    71
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  2. Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as tan, yours as deepNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Described as tan, yours as deep · Neutral rather than cool undertone · Natural rather than satin finish

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match
  3. Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Described as tan, yours as deepSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Described as tan, yours as deep · Slightly warmer undertone · Natural rather than satin finish

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Deep Cinnamon (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Nearest in this range
    • Tan · Cool undertone

    $16

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    310 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 310 Medium

    • Looks identical
    • Medium · Cool · rosy undertone

    $52

  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Medium To Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Medium To Tan Cool

    • Looks identical
    • Medium · Cool undertone

    $16

  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 3

    • Very close colour
    • Medium · Cool undertone

    $49

  4. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Very close colour
    • Medium tan · Cool undertone

    $32

  5. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    16.5C Mocha

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 16.5C Mocha

    • Very close colour
    • Medium tan · Cool undertone

    $60

  6. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Cool

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 47S tan-deep sand, against e.l.f. Cosmetics Hydrating Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest match47S tan-deep sandScore
Shade match55% of overall73
Colour88#c6916f#ca997bVery close colourColour difference 2.6 (0 is identical)
Depth93MediumMediumSameDepth difference: 3.7
Retailer descriptionDeepDeep tanSome differenceRetailer descriptions one depth band apart
Undertone25Cool · rosyWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34SatinMatteDifferentMatte finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, normalNormal, combination, oilyBoth marketed for combination/​normal skin
Overall match 69/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 47S tan-deep sand.

Same or better

  • Very close colour
  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Slightly warmer undertone
  • Matte finish instead of satin
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 47S tan-deep sand

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.