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Hydrating Camo Concealer Deep Cinnamon dupes and alternatives e.l.f. Cosmetics

Medium · Cool · rosy undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, cruelty-free.

  • 1 match has no coverage listed and is not shown.
  • 18 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: CoverGirl TruBlend Undercover Concealer Golden Amber

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Deep CinnamonChange shade
Depth and undertone: Medium · Cool · rosy
Finish and coverage: Satin · Full coverage
The match
CoverGirl
Golden Amber
Depth and undertone: Medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
73out of 100
Shade (Shade match)
80
Finish (Finish & visual result)
65
Wear (Wear & performance)
68
Skin (Skin suitability)
50
Shade match
80out of 100
Colour
98
Depth
100
Undertone
25
Medium confidence· Digital matchWhy it matches
Match price
$12.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · CoverGirl

    TruBlend Undercover Concealer

    Perfect Beige
    Shade match 79
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    79
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  2. Shade match 67
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly warmer undertoneMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    67
    Finish & visual result
    65
    Wear & performance
    86
    Skin suitability
    90

    Close colour · Matte · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Contains drying alcohol

    Retailer shade note: for tan to deep skin w/ very warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47S tan-deep sand
    Shade match 73
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly warmer undertoneMatte rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    73
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  4. #5 · Tarte

    Shape Tape Full Coverage Matte Concealer

    47H tan-deep honey
    Shade match 71
    $32SephoraSephoraCosts $24 more

    Matches: Very close colourSame full coverageClaims a blurring effect

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    71
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Very close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: tan to deep skin with warm, peach undertones

    Medium confidence· Digital match

    View match
  5. #6 · CoverGirl

    TruBlend Undercover Concealer

    Golden Natural
    Shade match 67
    $12.99Ulta BeautyUlta Beauty(product price)Costs $4.99 more

    Matches: Same full coverageBoth claim long-wearing

    Differences: Slightly lighterSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    67
    Finish & visual result
    65
    Wear & performance
    68
    Skin suitability
    50

    Close colour · Matte · Full coverage

    Ingredients (not scored): 24% ingredient overlap

    Differences: Slightly lighter · Slightly warmer undertone · Matte rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as tan, yours as deepNeutral rather than cool undertone

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Slightly deeper · Described as tan, yours as deep · Neutral rather than cool undertone · Natural rather than satin finish

    Retailer shade note: tan with neutral undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match
  7. Shade match 40
    $36SephoraSephoraCosts $28 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Described as tan, yours as deepSlightly warmer undertoneNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    88
    Wear & performance
    100
    Skin suitability
    100

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 41% ingredient overlap

    Differences: Described as tan, yours as deep · Slightly warmer undertone · Natural rather than satin finish

    Retailer shade note: tan with golden undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as tan, yours as deep

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Deep Cinnamon (Medium · Cool · rosy undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Deep 510 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Deep 510 C

    • Nearest in this range
    • Tan · Cool undertone

    $16

Closest foundations

  1. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    310 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 310 Medium

    • Looks identical
    • Medium · Cool · rosy undertone

    $52

  2. Ulta Beauty Collection Moisturizing Complexion Stick

    Medium To Tan Cool

    Ulta Beauty Collection Moisturizing Complexion Stick, shade Medium To Tan Cool

    • Looks identical
    • Medium · Cool undertone

    $16

  3. Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation

    Medium Cool 3

    Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation, shade Medium Cool 3

    • Very close colour
    • Medium · Cool undertone

    $49

  4. Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    30C Cinnamon

    Jung Saem Mool Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation, shade 30C Cinnamon

    • Very close colour
    • Medium tan · Cool undertone

    $32

  5. Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick

    16.5C Mocha

    Tom Ford Architecture Soft Matte 24H Multi-Use Foundation Stick, shade 16.5C Mocha

    • Very close colour
    • Medium tan · Cool undertone

    $60

  6. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Medium Deep 45 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Medium Deep 45 Cool

    • Very close colour
    • Medium tan · Cool · rosy undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

CoverGirl TruBlend Undercover Concealer in Golden Amber, against e.l.f. Cosmetics Hydrating Camo Concealer in Deep Cinnamon. Every attribute compared, with its share of the score.

ComparedYour shadeDeep CinnamonClosest matchGolden AmberScore
Shade match55% of overall80
Colour98#c6916f#c8906eLooks identicalColour difference 0.8 (0 is identical)
Depth100MediumMediumSameDepth difference: 0.1
Retailer descriptionDeepNot statedNo depth word in one descriptionNot compared
Undertone25Cool · rosyWarm · goldenDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared65
Finish34SatinMatteDifferentMatte finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall50
Skin type50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 73/100Shade match 80/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To CoverGirl TruBlend Undercover Concealer in Golden Amber.

Same or better

  • Near-identical swatch colour
  • Same full coverage
  • Both claim long-wearing

Different

  • Slightly warmer undertone
  • Matte finish instead of satin
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Contains alcohol denat.

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 24%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy Golden Amber

Match price
$12.99Ulta BeautyUlta Beauty
Costs $4.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.