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Hydrating Camo Concealer Fair Rose dupes and alternatives e.l.f. Cosmetics

Light · Cool · pink undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Only showing matches with full coverage, without silicones or alcohol denat.

  • 1 match has no coverage listed and is not shown.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

The equivalent shade and the most similar concealer overall.

The match
IT Cosmetics
25.5 Medium Bronze
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Overall match
92out of 100
Shade (Shade match)
95
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
95out of 100
Colour
93
Depth
96
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 85
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 84
    $30Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for neutral undertones

    Medium confidence· Digital match

    View match
  3. Shade match 84
    $42Ulta BeautyUlta Beauty(product price)Costs $34 more

    Matches: Very close colourSame full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    84
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match
  4. Shade match 82
    $42SephoraSephoraCosts $34 more

    Matches: Same full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    82
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  5. Shade match 81
    $42SephoraSephoraCosts $34 more

    Matches: Same full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: very fair skin with neutral undertones

    Medium confidence· Digital match

    View match
  6. Shade match 80
    $42SephoraSephoraCosts $34 more

    Matches: Same full coverageClaims transfer resistance

    Differences: Neutral rather than cool undertoneNatural rather than satin finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    51
    Skin suitability
    33

    Close colour · Natural · Full coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Neutral rather than cool undertone · Natural rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/combination skin · Contains listed fragrance

    Retailer shade note: light skin with neutral undertones

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Fair Rose (Light · Cool · pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Fair 150 C

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Fair 150 C

    • Close colour
    • Light · Cool undertone

    $16

Closest foundations

  1. L'Oréal Paris True Match Super-Blendable Foundation

    C2.5 Cool Light Medium

    L'Oréal Paris True Match Super-Blendable Foundation, shade C2.5 Cool Light Medium

    • Looks identical
    • Light · Cool undertone

    $13.99

  2. Laura Mercier Real Flawless Feather Matte Powder Foundation

    2C Madeleine

    Laura Mercier Real Flawless Feather Matte Powder Foundation, shade 2C Madeleine

    • Same depth, colour not measured
    • Light · Cool undertone

    $54

  3. Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation

    205C

    Gucci 24 Hour Full Coverage Luminous Matte Finish Foundation, shade 205C

    • Looks identical
    • Light · Cool undertone

    $69

  4. Kosas Revealer Skin-Improving Foundation SPF 25

    Light+ Cool 180

    Kosas Revealer Skin-Improving Foundation SPF 25, shade Light+ Cool 180

    • Looks identical
    • Light · Cool · pink undertone

    $45

  5. ILIA True Skin Serum Foundation

    Texel SF3

    ILIA True Skin Serum Foundation, shade Texel SF3

    • Looks identical
    • Light · Cool undertone

    $56

  6. bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation

    Fair 15 Cool

    bareMinerals BAREPRO 24HR Skin Perfecting Talc-Free Matte Powder Foundation, shade Fair 15 Cool

    • Looks identical
    • Light · Cool · pink undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against e.l.f. Cosmetics Hydrating Camo Concealer in Fair Rose. Every attribute compared, with its share of the score.

ComparedYour shadeFair RoseClosest match25.5 Medium BronzeScore
Shade match55% of overall95
Colour93#e9b999#e8b391Very close colourColour difference 1.8 (0 is identical)
Depth96LightLightSameDepth difference: 2.4
Retailer descriptionFairNot statedNo depth word in one descriptionNot compared
Undertone100Cool · pinkCoolClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 92/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze.

Same or better

  • Very close colour
  • Same cool undertone
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high

Where to buy 25.5 Medium Bronze

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.