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Hydrating Camo Concealer Light Ivory dupes and alternatives e.l.f. Cosmetics

Light · Neutral · neutral golden undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 4 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan, applied. RemoveCruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, vegan, without talc or alcohol denat.

  • 3 matches have no coverage listed and are not shown.
  • 25 matches have no vegan claim listed and are not shown.

Closest shade matchClosest overall alternative: Rare Beauty Liquid Touch Brightening Concealer 220C

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Light IvoryChange shade
Depth and undertone: Light · Neutral · neutral golden
Finish and coverage: Satin · Full coverage
The match
Rare Beauty
220C
Depth and undertone: Light · Cool
Finish and coverage: Radiant · Medium coverage
Overall match
82out of 100
Shade (Shade match)
81
Finish (Finish & visual result)
70
Wear (Wear & performance)
100
Skin (Skin suitability)
90
Shade match
81out of 100
Colour
92
Depth
98
Undertone
45
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Light Ivory (Light · Neutral · neutral golden undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Fair 120 N

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Fair 120 N

    • Close colour
    • Light · Neutral undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Lancôme Teint Idole Ultra Wear Natural Matte Foundation

    205C

    Lancôme Teint Idole Ultra Wear Natural Matte Foundation, shade 205C

    • Looks identical
    • Fair · Neutral · neutral golden undertone

    $53

    SephoraView at Sephora
  2. Rare Beauty True to Myself Natural Matte Longwear Foundation

    13 Light Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 13 Light Neutral

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $38

    SephoraView at Sephora
  3. Milani Conceal + Perfect 2-in-1 Foundation

    Creamy Natural

    Milani Conceal + Perfect 2-in-1 Foundation, shade Creamy Natural

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $12.99

    Ulta BeautyView at Ulta Beauty
  4. Ciele tint & PROTECT medium coverage serum foundation

    03 | Light

    Ciele tint & PROTECT medium coverage serum foundation, shade 03 | Light

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $44

    SephoraView at Sephora
  5. Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation

    7L

    Lawless Forget The Filler Skin-Plumping Line-Smoothing Foundation, shade 7L

    • Very close colour
    • Light · Neutral · neutral golden undertone

    $47

    SephoraView at Sephora
  6. Yepoda The Dewy Day

    3N

    Yepoda The Dewy Day, shade 3N

    • Looks identical
    • Fair · Neutral undertone

    $39

    SephoraView at Sephora

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Rare Beauty Liquid Touch Brightening Concealer in 220C, against e.l.f. Cosmetics Hydrating Camo Concealer in Light Ivory. Every attribute compared, with its share of the score.

ComparedYour shadeLight IvoryClosest match220CScore
Shade match55% of overall81
Colour92#f4bf9b#eebd9fVery close colourColour difference 1.9 (0 is identical)
Depth98LightLightSameDepth difference: 1.5
Retailer descriptionLightLight mediumSome differenceRetailer descriptions one depth band apart
Undertone45Neutral · neutral goldenCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78SatinRadiantCloseRadiant finish rather than satin
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Dry, combination, normalOily, dry, combination, normalBoth marketed for dry/​combination/​normal skin
Overall match 82/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 220C.

Same or better

  • Very close colour
  • Radiant finish instead of satin
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Slightly cooler undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 220C

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.