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Hydrating Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics

Tan · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free10No drying alcohol10Vegan3Cruelty-free5Oil-free0With SPF0Mineral2

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Only showing matches without talc or silicones.

Closest shade matchClosest overall alternative: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 35.0 Rich Amber

The equivalent shade and the most similar concealer overall.

Your shade
e.l.f. Cosmetics
Rich ChocolateChange shade
Depth and undertone: Tan · Warm
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
35.0 Rich Amber
Depth and undertone: Tan · Warm
Finish and coverage: Natural · Full coverage
Overall match
86out of 100
Shade (Shade match)
85
Finish (Finish & visual result)
88
Wear (Wear & performance)
86
Skin (Skin suitability)
84
Shade match
85out of 100
Colour
75
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    35.5 Rich
    Shade match 81
    $30SephoraSephoraCosts $22 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    81
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  2. #3 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    34.5 Rich Golden
    Shade match 80
    $30Ulta BeautyUlta Beauty(product price)Costs $22 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Natural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    80
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  3. #4 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.5 Deep
    Shade match 77
    $30SephoraSephoraCosts $22 more

    Matches: Very close colourSame full coverageBoth claim long-wearing

    Differences: Slightly cooler undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Very close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  4. #5 · IT Cosmetics

    Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    40.0 Deep Tan
    Shade match 77
    $30SephoraSephoraCosts $22 more

    Matches: Same warm undertoneSame full coverageBoth claim long-wearing

    Differences: Slightly lighterNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    77
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Slight colour difference · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly lighter · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for warm undertones

    Medium confidence· Digital match

    View match
  5. #6 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Deep 1
    Shade match 80
    $22SephoraSephoraCosts $14 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Radiant rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Radiant rather than satin finish · Buildable rather than full coverage

    Retailer shade note: golden undertone

    Medium confidence· Digital match

    View match
  6. #7 · Glossier

    Stretch Concealer for Dewy Buildable Coverage

    Medium Tan 4
    Shade match 77
    $22SephoraSephoraCosts $14 more

    Matches: Same warm undertoneBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperRadiant rather than satin finishBuildable rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    79
    Wear & performance
    100
    Skin suitability
    50

    Slight colour difference · Radiant · Buildable coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly deeper · Radiant rather than satin finish · Buildable rather than full coverage

    Retailer shade note: peach undertone

    Medium confidence· Digital match

    View match
  7. #8 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Caramel
    Shade match 83
    $12Ulta BeautyUlta BeautyCosts $4 more

    Matches: Very close colourClaims a skin-like finishBoth claim not settling into lines

    Differences: Neutral rather than warm undertoneNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    83
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Neutral rather than warm undertone · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  8. #9 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Deep Golden
    Shade match 77
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Same warm undertoneClaims a skin-like finishBoth claim not settling into lines

    Differences: Slightly deeperNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    77
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly deeper · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match
  9. #10 · NYX Professional Makeup

    Bare With Me Hydrating Face & Body Concealer Serum

    Sand
    Shade match 72
    $12Ulta BeautyUlta Beauty(product price)Costs $4 more

    Matches: Claims a skin-like finishBoth claim not settling into linesBoth claim a lightweight feel

    Differences: Slightly lighterNatural rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    72
    Finish & visual result
    63
    Wear & performance
    72
    Skin suitability
    50

    Slight colour difference · Natural · Medium coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Slightly lighter · Natural rather than satin finish · Medium rather than full coverage · No long-wear claim

    Medium confidence· Digital match

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Rich 620 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Rich 620 W

    • Slight colour difference
    • Deep tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Clinique Stay-Matte Sheer Pressed Powder Foundation

    04 Stay Honey

    Clinique Stay-Matte Sheer Pressed Powder Foundation, shade 04 Stay Honey

    • Very close colour
    • Tan · Warm undertone

    $41

    Ulta BeautyView at Ulta Beauty
  2. Live Tinted HUESTICK Complexion Stick

    07 Medium

    Live Tinted HUESTICK Complexion Stick, shade 07 Medium

    • Very close colour
    • Medium tan · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty
  3. Haus Labs Triclone Skin Tech Medium Coverage Foundation

    350 Medium

    Haus Labs Triclone Skin Tech Medium Coverage Foundation, shade 350 Medium

    • Very close colour
    • Tan · Warm · peach undertone

    $52

    SephoraView at Sephora
  4. Juvia's Place I Am My Skin Hydra-Tint Foundation Stick

    12 Addis Ababa

    Juvia's Place I Am My Skin Hydra-Tint Foundation Stick, shade 12 Addis Ababa

    • Very close colour
    • Tan · Warm undertone

    $20

    Ulta BeautyView at Ulta Beauty
  5. L'Oréal Paris True Match Super-Blendable Foundation

    W8 Warm Medium Deep

    L'Oréal Paris True Match Super-Blendable Foundation, shade W8 Warm Medium Deep

    • Very close colour
    • Medium tan · Warm undertone

    $13.99

    Ulta BeautyView at Ulta Beauty
  6. Laura Geller Baked Balance-n-Brighten Color Correcting Foundation

    Toffee

    Laura Geller Baked Balance-n-Brighten Color Correcting Foundation, shade Toffee

    • Looks identical
    • Tan · Neutral undertone

    $38

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.

ComparedYour shadeRich ChocolateClosest match35.0 Rich AmberScore
Shade match55% of overall85
Colour75#bb7c5c#b17e58Close colourColour difference 4.3 (0 is identical)
Depth98TanTanSameDepth difference: 1.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 86/100Shade match 85/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber.

Same or better

  • Same warm undertone
  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 35.0 Rich Amber

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.