Hydrating Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics
4.3 (8,153)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Described as medium tan, yours as rich deep· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium deep with cool red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Described as medium tan, yours as rich deep
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium tan with cool peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Described as medium tan, yours as rich deep· Slightly cooler undertone· Radiant rather than satin finish
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium deep with cool neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
NYX Professional Makeup Bare With Me Hydrating Face & Body Concealer Serum in Caramel, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeRich ChocolateClosest matchCaramelHow they compareScore
Shade match55% of overall83
Colour60%87#bb7c5c#c67a56Very close colourColour difference 2.8 (0 is identical)
Depth15%98TanMedium tanCloseDepth difference: 1.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Finish & visual result25% of overall · 3 of 4 compared63
Finish35%78SatinNaturalCloseNatural finish rather than satin
Coverage30%60FullMediumSome differenceMedium coverage rather than full
Skin-like finish20%40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared72
Longevity30%40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistance20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type100%50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 83/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty(product price)Costs $4 more
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