Hydrating Camo Concealer Rich Chocolate dupes and alternatives e.l.f. Cosmetics
4.3 (8,153)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Slightly deeper· Described as medium tan, yours as rich deep· Slightly cooler undertone
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Slightly deeper · Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium deep with cool red undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Claims a skin-like finish· Both claim long-wearing· Both claim not settling into lines
Differences: Noticeably different swatch colour· Slightly lighter· Described as medium tan, yours as rich deep
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Slight colour difference · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Noticeably different swatch colour · Slightly lighter · Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium tan with cool peach undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
Matches: Very close colour· Claims a skin-like finish· Both claim long-wearing
Differences: Described as medium tan, yours as rich deep· Slightly cooler undertone· Radiant rather than satin finish
Score details
Shade match
40
Finish & visual result
70
Wear & performance
100
Skin suitability
90
Very close colour · Radiant · Medium coverage
Ingredients (not scored): 19% ingredient overlap
Differences: Described as medium tan, yours as rich deep · Slightly cooler undertone · Radiant rather than satin finish · Medium rather than full coverage
Retailer shade note: medium deep with cool neutral undertones
Low confidence· Digital matchRetailer descriptions disagree: described as medium tan, yours as rich deep
The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Rich Chocolate (Tan · Warm undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 35.0 Rich Amber, against e.l.f. Cosmetics Hydrating Camo Concealer in Rich Chocolate. Every attribute compared, with its share of the score.
ComparedYour shadeRich ChocolateClosest match35.0 Rich AmberHow they compareScore
Shade match55% of overall85
Colour60%75#bb7c5c#b17e58Close colourColour difference 4.3 (0 is identical)
Depth15%98TanTanSameDepth difference: 1.1
Retailer descriptionRich deepNot statedNo depth word in one descriptionNot compared
Overall match 86/100Shade match 85/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $28 more
