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Hydrating Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free1No drying alcohol1Vegan0Cruelty-free0Oil-free0With SPF0Mineral0

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Only showing matches with full coverage, without silicones or alcohol denat.

  • 4 matches have no coverage listed and are not shown.

Closest shade match: IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer 25.5 Medium Bronze

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Tan SandChange shade
Depth and undertone: Light · Olive
Finish and coverage: Satin · Full coverage
The match
IT Cosmetics
25.5 Medium Bronze
Depth and undertone: Light · Cool
Finish and coverage: Natural · Full coverage
Shade match
69out of 100
Colour
75
Depth
95
Undertone
40
Medium confidence· Digital matchWhy it matches
Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand (Light · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 18 Light Medium Neutral

    • Very close colour
    • Light medium · Olive · neutral olive undertone

    $38

    SephoraView at Sephora
  2. Maybelline Fit Me Dewy + Smooth Foundation

    230 Natural Buff

    Maybelline Fit Me Dewy + Smooth Foundation, shade 230 Natural Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $9.12

    WalmartView at Walmart
  3. J.Cat Beauty Aquasurance Compact Foundation

    Buff

    J.Cat Beauty Aquasurance Compact Foundation, shade Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. J.Cat Beauty Perfextion Long Wearing Foundation

    Vanilla Bean

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Vanilla Bean

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $3.89

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    225

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 225

    • Close colour
    • Light · Olive · neutral olive undertone

    $40

    SephoraView at Sephora
  6. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest shade match25.5 Medium BronzeScore
Shade match55% of overall69
Colour75#f4b786#e8b391Close colourColour difference 4.3 (0 is identical)
Depth95LightLightSameDepth difference: 2.8
Retailer descriptionTanNot statedNo depth word in one descriptionNot compared
Undertone40OliveCoolDifferentfrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared88
Finish78SatinNaturalCloseNatural finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall84
Skin type84Dry, combination, normalNormal, dry, combination, oily, sensitiveBoth marketed for dry/​combination/​normal skin
Overall match 77/100Shade match 69/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 25.5 Medium Bronze.

Same or better

  • Natural finish instead of satin
  • Same full coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Slightly cooler undertone
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

3 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs oil-based; silicone high vs high
View full match

Where to buy 25.5 Medium Bronze

Best price
$30SephoraSephora
Costs $22 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.