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Hydrating Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 8 Medium-Tan

The equivalent shade: scored on colour, depth and undertone only.

The match
Charlotte Tilbury
8 Medium-Tan
Depth and undertone: Light medium · Neutral
Finish and coverage: Matte · Full coverage
Shade match
81out of 100
Colour
82
Depth
94
Undertone
70
Medium confidence· Digital matchWhy it matches
Best price
$36Ulta BeautyUlta Beauty
Costs $28 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative: bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5N

The most similar concealer overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

The match
bareMinerals
Medium Tan 3.5N
Depth and undertone: Light medium · Neutral
Finish and coverage: Luminous · Buildable coverage
Overall match
75out of 100
Shade (Shade match)
73
Finish (Finish & visual result)
67
Wear (Wear & performance)
100
Skin (Skin suitability)
50
Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 69
    $30SephoraSephoraCosts $22 more

    Matches: Same full coverageBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly cooler undertoneNatural rather than satin finishDoes not claim a lightweight feel

    Score details
    Shade match
    69
    Finish & visual result
    88
    Wear & performance
    86
    Skin suitability
    84

    Close colour · Natural · Full coverage

    Ingredients (not scored): 4% ingredient overlap

    Differences: Slightly cooler undertone · Natural rather than satin finish · Does not claim a lightweight feel

    Retailer shade note: for cool undertones

    Medium confidence· Digital match

    View match
  2. #4 · Tarte

    Shape Tape Full Coverage Matte Concealer

    36S medium-tan sand
    Shade match 76
    $32SephoraSephoraCosts $24 more

    Matches: Same full coverageClaims a blurring effectBoth claim not settling into lines

    Differences: Slightly deeperSlightly warmer undertoneMatte rather than satin finish

    Score details
    Shade match
    76
    Finish & visual result
    60
    Wear & performance
    72
    Skin suitability
    60

    Close colour · Matte · Full coverage

    Ingredients (not scored): 28% ingredient overlap

    Differences: Slightly deeper · Slightly warmer undertone · Matte rather than satin finish · Does not claim a lightweight feel · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: medium to tan skin with warm, golden undertones

    Medium confidence· Digital match

    View match
  3. #5 · Rare Beauty

    Liquid Touch Brightening Concealer

    250W
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Described as light medium, yours as tanSlightly warmer undertoneRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as light medium, yours as tan · Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: light medium with warm peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan

    View match
  4. #6 · Rare Beauty

    Liquid Touch Brightening Concealer

    240W
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same olive undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Described as light medium, yours as tanRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as light medium, yours as tan · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: light medium with warm olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan

    View match
  5. #7 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as medium, yours as tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Described as medium, yours as tan · Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match
  6. #8 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium, yours as tanNeutral rather than olive undertoneRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium, yours as tan · Neutral rather than olive undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match
  7. Shade match 40
    $39SephoraSephoraCosts $31 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperDescribed as light, yours as tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as tan · Slightly warmer undertone · Natural rather than satin finish

    Retailer shade note: Light, Warm Peach

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan

    View match
  8. Shade match 40
    $39SephoraSephoraCosts $31 more

    Matches: Same olive undertoneSame full coverageClaims a skin-like finish

    Differences: Described as light, yours as tanNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Described as light, yours as tan · Natural rather than satin finish

    Retailer shade note: Light, Warm Olive

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan

    View match
  9. Shade match 40
    $31Ulta BeautyUlta BeautyCosts $23 more

    Matches: Very close colourBoth claim long-wearingBoth claim not settling into lines

    Differences: Described as very fair, yours as tanNeutral rather than olive undertoneLuminous rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    67
    Wear & performance
    100
    Skin suitability
    50

    Very close colour · Luminous · Buildable coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Described as very fair, yours as tan · Neutral rather than olive undertone · Luminous rather than satin finish · Buildable rather than full coverage

    Retailer shade note: for very fair neutral skin with peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as very fair, yours as tan

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand (Light · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 18 Light Medium Neutral

    • Very close colour
    • Light medium · Olive · neutral olive undertone

    $38

  2. Maybelline Fit Me Dewy + Smooth Foundation

    230 Natural Buff

    Maybelline Fit Me Dewy + Smooth Foundation, shade 230 Natural Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $9.12

  3. J.Cat Beauty Aquasurance Compact Foundation

    Buff

    J.Cat Beauty Aquasurance Compact Foundation, shade Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.99

  4. J.Cat Beauty Perfextion Long Wearing Foundation

    Vanilla Bean

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Vanilla Bean

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $3.89

  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    225

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 225

    • Close colour
    • Light · Olive · neutral olive undertone

    $40

  6. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Looks identical
    • Light · Warm undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 8 Medium-Tan, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest shade match8 Medium-TanScore
Shade match55% of overall81
Colour82#f4b786#e4b487Close colourColour difference 3.4 (0 is identical)
Depth94LightLight mediumCloseDepth difference: 3.3
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34SatinMatteDifferentMatte finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, normalNormal, dry, oilyBoth marketed for dry/​normal skin
Overall match 72/100Shade match 81/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 8 Medium-Tan.

Same or better

  • Same full coverage
  • Claims a blurring effect
  • Claims transfer resistance
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Neutral rather than olive undertone
  • Matte finish instead of satin
  • Does not claim a lightweight feel
  • Not marketed for combination skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 6%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5N, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest overall alternativeMedium Tan 3.5NScore
Shade match55% of overall73
Colour73#f4b786#ddad7fClose colourColour difference 4.6 (0 is identical)
Depth81LightLight mediumSome differenceDepth difference: 7.0
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone70OliveNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared67
Finish56SatinLuminousSome differenceLuminous finish rather than satin
Coverage80FullBuildableCloseBuildable coverage rather than full (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall50
Skin type50Dry, combination, normalNot publishedSkin-type suitability not published for one product
Overall match 75/100Shade match 73/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To bareMinerals ORIGINAL Liquid Mineral Brightening Concealer in Medium Tan 3.5N.

Same or better

  • Buildable rather than full coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Neutral rather than olive undertone
  • Luminous finish instead of satin

Ingredients (information only, not scored)

4 shared ingredients; weighted similarity 5%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseWater-based, high siliconeno silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapWater-based vs unknown-based; silicone high vs none

Where to buy

Closest shade match

Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer 8 Medium-Tan

Best price
$36Ulta BeautyUlta Beauty
Costs $28 more

Your shade $8 at Ulta Beauty

Ulta BeautyView at Ulta Beauty

Closest overall alternative

bareMinerals ORIGINAL Liquid Mineral Brightening Concealer Medium Tan 3.5N

Match price
$31Ulta BeautyUlta Beauty
Costs $23 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.