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Hydrating Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Only showing matches with full coverage, cruelty-free, without talc.

  • 4 matches have no coverage listed and are not shown.
  • 16 matches have no cruelty-free claim listed and are not shown.

Closest shade matchClosest overall alternative: Tarte Shape Tape Full Coverage Matte Concealer 36S medium-tan sand

The equivalent shade and the most similar concealer overall.

The match
Tarte
36S medium-tan sand
Depth and undertone: Light medium · Warm · golden
Finish and coverage: Matte · Full coverage
Overall match
71out of 100
Shade (Shade match)
76
Finish (Finish & visual result)
60
Wear (Wear & performance)
72
Skin (Skin suitability)
60
Shade match
76out of 100
Colour
78
Depth
89
Undertone
65
Medium confidence· Digital matchWhy it matches
Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 40
    $39SephoraSephoraCosts $31 more

    Matches: Same full coverageClaims a skin-like finishClaims a blurring effect

    Differences: Slightly deeperDescribed as light, yours as tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Slightly deeper · Described as light, yours as tan · Slightly warmer undertone · Natural rather than satin finish

    Retailer shade note: Light, Warm Peach

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan

    View match
  2. Shade match 40
    $39SephoraSephoraCosts $31 more

    Matches: Same olive undertoneSame full coverageClaims a skin-like finish

    Differences: Described as light, yours as tanNatural rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    71
    Wear & performance
    86
    Skin suitability
    100

    Close colour · Natural · Full coverage

    Ingredients (not scored): 22% ingredient overlap

    Differences: Described as light, yours as tan · Natural rather than satin finish

    Retailer shade note: Light, Warm Olive

    Low confidence· Digital matchRetailer descriptions disagree: described as light, yours as tan

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand (Light · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 18 Light Medium Neutral

    • Very close colour
    • Light medium · Olive · neutral olive undertone

    $38

  2. Maybelline Fit Me Dewy + Smooth Foundation

    230 Natural Buff

    Maybelline Fit Me Dewy + Smooth Foundation, shade 230 Natural Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $9.12

  3. J.Cat Beauty Aquasurance Compact Foundation

    Buff

    J.Cat Beauty Aquasurance Compact Foundation, shade Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.99

  4. J.Cat Beauty Perfextion Long Wearing Foundation

    Vanilla Bean

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Vanilla Bean

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $3.89

  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    225

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 225

    • Close colour
    • Light · Olive · neutral olive undertone

    $40

  6. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Looks identical
    • Light · Warm undertone

    $42

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest match36S medium-tan sandScore
Shade match55% of overall76
Colour78#f4b786#e1b189Close colourColour difference 3.9 (0 is identical)
Depth89LightLight mediumCloseDepth difference: 4.8
Retailer descriptionTanMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65OliveWarm · goldenSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared60
Finish34SatinMatteDifferentMatte finish rather than satin
Coverage100FullFullSameSame full coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared72
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type60Dry, combination, normalNormal, combination, oilyBoth marketed for combination/​normal skin
Overall match 71/100Shade match 76/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Tarte Shape Tape Full Coverage Matte Concealer in 36S medium-tan sand.

Same or better

  • Same full coverage
  • Claims a blurring effect
  • Both claim not settling into lines

Different

  • Small colour difference on the swatch
  • Runs slightly deeper
  • Slightly warmer undertone
  • Matte finish instead of satin
  • Does not claim a lightweight feel
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 28%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedListed (benzyl salicylate)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high

Where to buy 36S medium-tan sand

Best price
$32SephoraSephora
Costs $24 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.