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Hydrating Camo Concealer Tan Sand dupes and alternatives e.l.f. Cosmetics

Light · Olive undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free4No drying alcohol4Vegan4Cruelty-free0Oil-free0With SPF0Mineral0

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4 of 30

Only showing matches with medium coverage, in liquid form, without talc.

  • 4 matches have no coverage listed and are not shown.
  • 12 matches have no formulation listed and are not shown.

Closest shade match: Rare Beauty Liquid Touch Brightening Concealer 250W

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
Tan SandChange shade
Depth and undertone: Light · Olive
Finish and coverage: Satin · Full coverage
The match
Rare Beauty
250W
Depth and undertone: Light medium · Warm · peach
Finish and coverage: Radiant · Medium coverage
Shade match
40out of 100
Colour
74
Depth
92
Undertone
65
Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tanWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

No match is close enough in colour to recommend as an overall alternative (shade match under 70).

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Rare Beauty

    Liquid Touch Brightening Concealer

    240W
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Same olive undertoneClaims a skin-like finishBoth claim long-wearing

    Differences: Described as light medium, yours as tanRadiant rather than satin finishMedium rather than full coverage

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as light medium, yours as tan · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: light medium with warm olive undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan

    View match
  2. #3 · Rare Beauty

    Liquid Touch Brightening Concealer

    290N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Claims a skin-like finishBoth claim long-wearingBoth claim not settling into lines

    Differences: Slightly deeperDescribed as medium, yours as tanSlightly warmer undertone

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Slightly deeper · Described as medium, yours as tan · Slightly warmer undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium with neutral peach undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match
  3. #4 · Rare Beauty

    Liquid Touch Brightening Concealer

    270N
    Shade match 40
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourClaims a skin-like finishBoth claim long-wearing

    Differences: Described as medium, yours as tanNeutral rather than olive undertoneRadiant rather than satin finish

    Score details
    Shade match
    40
    Finish & visual result
    70
    Wear & performance
    100
    Skin suitability
    90

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 19% ingredient overlap

    Differences: Described as medium, yours as tan · Neutral rather than olive undertone · Radiant rather than satin finish · Medium rather than full coverage

    Retailer shade note: medium with neutral beige undertones

    Low confidence· Digital matchRetailer descriptions disagree: described as medium, yours as tan

    View match

Looking for a foundation in your shade?

The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Sand (Light · Olive undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.

From the same range

  1. e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30

    Tan 400 W

    e.l.f. Cosmetics Camo Hydrating CC Cream SPF 30, shade Tan 400 W

    • Nearest in this range
    • Tan · Warm undertone

    $16

    Ulta BeautyView at Ulta Beauty

Closest foundations

  1. Rare Beauty True to Myself Natural Matte Longwear Foundation

    18 Light Medium Neutral

    Rare Beauty True to Myself Natural Matte Longwear Foundation, shade 18 Light Medium Neutral

    • Very close colour
    • Light medium · Olive · neutral olive undertone

    $38

    SephoraView at Sephora
  2. Maybelline Fit Me Dewy + Smooth Foundation

    230 Natural Buff

    Maybelline Fit Me Dewy + Smooth Foundation, shade 230 Natural Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $9.12

    WalmartView at Walmart
  3. J.Cat Beauty Aquasurance Compact Foundation

    Buff

    J.Cat Beauty Aquasurance Compact Foundation, shade Buff

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $15.99

    Ulta BeautyView at Ulta Beauty
  4. J.Cat Beauty Perfextion Long Wearing Foundation

    Vanilla Bean

    J.Cat Beauty Perfextion Long Wearing Foundation, shade Vanilla Bean

    • Looks identical
    • Light · Neutral · neutral golden undertone

    $3.89

    Ulta BeautyView at Ulta Beauty
  5. Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation

    225

    Fenty Beauty Pro Filt'r Soft Matte Longwear Foundation, shade 225

    • Close colour
    • Light · Olive · neutral olive undertone

    $40

    SephoraView at Sephora
  6. Tarte Timeless Hydrating Foundation

    35H Medium Honey

    Tarte Timeless Hydrating Foundation, shade 35H Medium Honey

    • Looks identical
    • Light · Warm undertone

    $42

    Ulta BeautyView at Ulta Beauty

Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty Liquid Touch Brightening Concealer in 250W, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Sand. Every attribute compared, with its share of the score.

ComparedYour shadeTan SandClosest shade match250WScore
Shade match55% of overall40
Colour74#f4b786#e0b48cClose colourColour difference 4.4 (0 is identical)
Depth92LightLight mediumCloseDepth difference: 3.8
Retailer descriptionTanLight mediumDifferentRetailer descriptions two or more depth bands apart: shade match capped at 40, confidence Low
Undertone65OliveWarm · peachSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish78SatinRadiantCloseRadiant finish rather than satin
Coverage80FullMediumCloseMedium coverage rather than full (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall90
Skin type90Dry, combination, normalOily, dry, combination, normalBoth marketed for dry/​combination/​normal skin
Overall match 59/100Shade match 40/100Low confidence· Digital matchRetailer descriptions disagree: described as light medium, yours as tan

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty Liquid Touch Brightening Concealer in 250W.

Same or better

  • Radiant finish instead of satin
  • Medium rather than full coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Small colour difference on the swatch
  • Retailer describes it as light medium, yours as tan
  • Slightly warmer undertone

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 19%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseWater-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth water-based; silicone high vs high
View full match

Where to buy 250W

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.