Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar concealer overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar concealer on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Same full coverage· Both claim long-wearing
Differences: Slightly warmer undertone· Matte rather than satin finish· Does not claim not settling into lines
Score details
Shade match
76
Finish & visual result
65
Wear & performance
68
Skin suitability
50
Close colour · Matte · Full coverage
Ingredients (not scored): 24% ingredient overlap
Differences: Slightly warmer undertone · Matte rather than satin finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains drying alcohol
The closest shade to e.l.f. Cosmetics Hydrating Camo Concealer Tan Walnut (Medium light · Neutral · neutral pink undertone) in each foundation range, compared on measured colour, depth and undertone. Price never changes the order.
Foundation shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Charlotte Tilbury Airbrush Flawless Long-Wear Blur Concealer in 10 Tan, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut. Every attribute compared, with its share of the score.
ComparedYour shadeTan WalnutClosest shade match10 TanHow they compareScore
Shade match55% of overall84
Colour60%82#dfa57d#dd9a6cClose colourColour difference 3.3 (0 is identical)
Finish & visual result25% of overall · 3 of 4 compared60
Finish35%34SatinMatteDifferentMatte finish rather than satin
Coverage30%100FullFullSameSame full coverage
Skin-like finish20%—not comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring15%40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared65
Longevity30%70Long-wearing24-hour wearSome differenceThe match claims 24-hour wear; your product says long-wearing without hours
Transfer resistance20%40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling20%100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability15%—not comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort15%40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall60
Skin type100%60Dry, combination, normalNormal, dry, oilyBoth marketed for dry/normal skin
Overall match 74/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer in 32.0 Tan Bronze, against e.l.f. Cosmetics Hydrating Camo Concealer in Tan Walnut. Every attribute compared, with its share of the score.
ComparedYour shadeTan WalnutClosest overall alternative32.0 Tan BronzeHow they compareScore
Shade match55% of overall84
Colour60%79#dfa57d#d6a488Close colourColour difference 3.7 (0 is identical)
Overall match 85/100Shade match 84/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
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