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Soft Glam Satin Foundation 14 Fair Cool dupes and alternatives e.l.f. Cosmetics

Fair · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade matchClosest overall alternative: Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid 90

The equivalent shade and the most similar foundation overall.

Overall match
86out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
76
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Shade match
90out of 100
Colour
99
Depth
99
Undertone
65
Medium confidence· Digital matchWhy it matches
Match price
$15.99Ulta BeautyUlta Beauty
Costs $7.99 more

Your shade $8 at Ulta Beauty · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · Yepoda

    The Dewy Day

    2N
    Shade match 90
    $39SephoraSephoraCosts $31 more

    Matches: Near-identical swatch colourSame natural finishClaims a skin-like finish

    Differences: Neutral rather than cool undertoneBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    90
    Finish & visual result
    86
    Wear & performance
    68
    Skin suitability
    46

    Looks identical · Natural · Buildable coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Neutral rather than cool undertone · Buildable rather than medium coverage · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: Light shade with neutral undertones

    Medium confidence· Digital match

    View match
  2. Shade match 88
    $69Ulta BeautyUlta Beauty(product price)Costs $61 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim a lightweight feel

    Differences: Neutral rather than cool undertoneMatte rather than natural finishBuildable rather than medium coverage

    Score details
    Shade match
    88
    Finish & visual result
    70
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains listed fragrance

    Retailer shade note: light shade, neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 14 Fair Cool (Fair · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Glossier Stretch Concealer for Dewy Buildable Coverage

    Light 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Light 4

    • Very close colour
    • Fair · Cool · pink undertone

    $22

  2. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

  3. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW11

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW11

    • Very close colour
    • Fair · Cool · rosy undertone

    $30

  4. NARS Soft Matte Complete Concealer

    Crème Brulee

    NARS Soft Matte Complete Concealer, shade Crème Brulee

    • Very close colour
    • Fair · Cool undertone

    $36

  5. Clinique Even Better All-Over Concealer + Eraser

    CN 20 Fair

    Clinique Even Better All-Over Concealer + Eraser, shade CN 20 Fair

    • Very close colour
    • Fair · Neutral · neutral pink undertone

    $22

  6. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    1C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 1C

    • Very close colour
    • Fair · Cool undertone

    $38

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90, against e.l.f. Cosmetics Soft Glam Satin Foundation in 14 Fair Cool. Every attribute compared, with its share of the score.

ComparedYour shade14 Fair CoolClosest match90Score
Shade match55% of overall90
Colour99#f2ccaa#f2cdacLooks identicalColour difference 0.4 (0 is identical)
Depth99FairFairSameDepth difference: 0.4
Retailer descriptionFairFairBoth described as fairThe retailers describe the same depth
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumBuildableCloseBuildable coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 86/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Maybelline Lifter Plump & Glow Foundation Hyaluronic Acid in 90.

Same or better

  • Near-identical swatch colour
  • Buildable rather than medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines

Different

  • Neutral rather than cool undertone
  • Radiant finish instead of natural
  • Does not claim a lightweight feel

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high

Where to buy 90

Match price
$15.99Ulta BeautyUlta Beauty
Costs $7.99 more

Your shade $8 at Ulta Beauty · lowest price $11.98 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.