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Soft Glam Satin Foundation 20 Light Cool dupes and alternatives e.l.f. Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

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Fragrance-free1No drying alcohol1Vegan1Cruelty-free0Oil-free0With SPF1Mineral0

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Only showing matches made for sensitive skin, with full coverage, without talc.

  • 1 match has no skin type listed and is not shown.

Closest shade match: TIRTIR Mask Fit AI Filter Cushion 21C COOL IVORY

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
20 Light CoolChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
The match
TIRTIR
21C COOL IVORY
Depth and undertone: Light · Cool
Finish and coverage: Matte · Full coverage
Shade match
97out of 100
Colour
95
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$25Ulta BeautyUlta Beauty
Costs $17 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: L'Oréal Paris Infallible 32H Fresh Wear Foundation 435 Rose Vanilla

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
20 Light CoolChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
The match
L'Oréal Paris
435 Rose Vanilla
Depth and undertone: Light · Cool · rosy
Finish and coverage: Natural · Full coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
91
Wear (Wear & performance)
58
Skin (Skin suitability)
92
Medium confidence· Digital matchWhy it matches
Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Smashbox

    Always On Skin-Balancing Foundation

    L10N
    Shade match 89
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Near-identical swatch colourSame natural finishClaims transfer resistance

    Differences: Neutral rather than cool undertoneFull rather than medium coverageDoes not claim a lightweight feel

    Score details
    Shade match
    89
    Finish & visual result
    91
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Natural · Full coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Neutral rather than cool undertone · Full rather than medium coverage · Does not claim a lightweight feel

    Retailer shade note: level-one light with a neutral undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 20 Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    3C Cool

    Dior Forever Skin Correct Full-Coverage Concealer, shade 3C Cool

    • Looks identical
    • Light · Cool undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Tarte Shape Tape Full Coverage Matte Concealer

    22N light neutral

    Tarte Shape Tape Full Coverage Matte Concealer, shade 22N light neutral

    • Very close colour
    • Light · Cool undertone

    $32

    SephoraView at Sephora
  3. Rare Beauty Liquid Touch Brightening Concealer

    200C

    Rare Beauty Liquid Touch Brightening Concealer, shade 200C

    • Very close colour
    • Light · Cool undertone

    $24

    SephoraView at Sephora
  4. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Yogurt Drops 1.5 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Yogurt Drops 1.5 Beige

    • Very close colour
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  6. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    1R02

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 1R02

    • Very close colour
    • Fair · Cool undertone

    $35

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

TIRTIR Mask Fit AI Filter Cushion in 21C COOL IVORY, against e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool. Every attribute compared, with its share of the score.

ComparedYour shade20 Light CoolClosest shade match21C COOL IVORYScore
Shade match55% of overall97
Colour95#e8c1a2#eabfa1Looks identicalColour difference 1.5 (0 is identical)
Depth99LightLightSameDepth difference: 0.5
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall58
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 83/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To TIRTIR Mask Fit AI Filter Cushion in 21C COOL IVORY.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Full rather than medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

L'Oréal Paris Infallible 32H Fresh Wear Foundation in 435 Rose Vanilla, against e.l.f. Cosmetics Soft Glam Satin Foundation in 20 Light Cool. Every attribute compared, with its share of the score.

ComparedYour shade20 Light CoolClosest overall alternative435 Rose VanillaScore
Shade match55% of overall97
Colour95#e8c1a2#e6bc9cLooks identicalColour difference 1.4 (0 is identical)
Depth96LightLightSameDepth difference: 2.2
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCool · rosyClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumFullCloseFull coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall58
Longevity70Long-wearing32-hour wearSome differenceThe match claims 32-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To L'Oréal Paris Infallible 32H Fresh Wear Foundation in 435 Rose Vanilla.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Full rather than medium coverage
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 25

Different

  • Does not claim not settling into lines
  • Fragrance is listed in the formula
  • Contains alcohol denat.

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 14%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedListed (alcohol denat.)
SPFNot listedSPF 25
OverlapBoth silicone-based; silicone high vs high
View full match

Where to buy

Closest shade match

TIRTIR Mask Fit AI Filter Cushion 21C COOL IVORY

Match price
$25Ulta BeautyUlta Beauty
Costs $17 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

L'Oréal Paris Infallible 32H Fresh Wear Foundation 435 Rose Vanilla

Match price
$18.99Ulta BeautyUlta Beauty
Costs $10.99 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced · lowest price $14.97 at Walmart

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.