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Soft Glam Satin Foundation 23 Light Cool dupes and alternatives e.l.f. Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free10No drying alcohol13Vegan6Cruelty-free7Oil-free3With SPF2Mineral1

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13 of 30

Only showing matches with medium coverage, without alcohol denat.

  • 1 match has no ingredient list listed and is not shown.

Closest shade match: Ulta Beauty Collection Complexion Crush Foundation Light To Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
23 Light CoolChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
The match
Ulta Beauty Collection
Light To Medium Cool
Depth and undertone: Light medium · Cool
Finish and coverage: Matte · Medium coverage
Shade match
97out of 100
Colour
96
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$16Ulta BeautyUlta Beauty
Costs $8 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: ILIA True Skin Serum Foundation Texel SF3

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
23 Light CoolChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
The match
ILIA
Texel SF3
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
Overall match
89out of 100
Shade (Shade match)
97
Finish (Finish & visual result)
86
Wear (Wear & performance)
82
Skin (Skin suitability)
46
Medium confidence· Digital matchWhy it matches
Best price
$56SephoraSephora
Costs $48 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · MERIT

    The Minimalist Perfecting Complexion Foundation and Concealer Stick

    Ochre
    Shade match 80
    $38SephoraSephoraCosts $30 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: light (warm)

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Light 10 Neutral
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertone

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Neutral rather than cool undertone

    Retailer shade note: light neutral

    Medium confidence· Digital match

    View match
  3. #5 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Beige (N-042)
    Shade match 88
    $58SephoraSephoraCosts $50 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light to medium, neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    12N Sycamore
    Shade match 89
    $50SephoraSephoraCosts $42 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Pearl
    Shade match 88
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  6. #8 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    220
    Shade match 79
    $44SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  7. #9 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 56 Cashew
    Shade match 83
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Jung Saem Mool

    Essential Skin Nuder Long-Lasting Hydrating Compact Cushion Foundation

    25W Latte
    Shade match 78
    $32SephoraSephoraCosts $24 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/normal/oily skin

    Score details
    Shade match
    78
    Finish & visual result
    100
    Wear & performance
    82
    Skin suitability
    25

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/normal/oily skin · Contains listed fragrance

    Retailer shade note: warm latte

    Medium confidence· Digital match

    View match
  9. #11 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M1
    Shade match 87
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: light to medium neutral

    Medium confidence· Digital match

    View match
  10. #12 · Juvia's Place

    I am Magic Natural Radiance Foundation

    720 Bali
    Shade match 85
    $24Ulta BeautyUlta Beauty(product price)Costs $16 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Slightly warmer undertoneRadiant rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    85
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    92

    Looks identical · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  11. #13 · ILIA

    True Skin Serum Foundation

    Bowen SF4
    Shade match 79
    $56SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light-medium with warm peach undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 23 Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige

    • Looks identical
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Looks identical
    • Light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 23 Light Cool. Every attribute compared, with its share of the score.

ComparedYour shade23 Light CoolClosest shade matchLight To Medium CoolScore
Shade match55% of overall97
Colour96#e5b58f#e4b18bLooks identicalColour difference 1.2 (0 is identical)
Depth97LightLight mediumCloseDepth difference: 1.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 82/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Ulta Beauty Collection Complexion Crush Foundation in Light To Medium Cool.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines

Ingredients (information only, not scored)

11 shared ingredients; weighted similarity 21%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

ILIA True Skin Serum Foundation in Texel SF3, against e.l.f. Cosmetics Soft Glam Satin Foundation in 23 Light Cool. Every attribute compared, with its share of the score.

ComparedYour shade23 Light CoolClosest overall alternativeTexel SF3Score
Shade match55% of overall97
Colour95#e5b58f#e7b795Looks identicalColour difference 1.4 (0 is identical)
Depth98LightLightSameDepth difference: 1.1
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared86
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared82
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall46
Skin type46Combination, dry, normal, oilyNormal, dry, sensitiveBoth marketed for dry/​normal skin
Overall match 89/100Shade match 97/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To ILIA True Skin Serum Foundation in Texel SF3.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Both claim long-wearing
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for combination/oily skin

Ingredients (information only, not scored)

7 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high
View full match

Where to buy

Closest shade match

Ulta Beauty Collection Complexion Crush Foundation Light To Medium Cool

Match price
$16Ulta BeautyUlta Beauty
Costs $8 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

ILIA True Skin Serum Foundation Texel SF3

Best price
$56SephoraSephora
Costs $48 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.