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Soft Glam Satin Foundation 23 Light Cool dupes and alternatives e.l.f. Cosmetics

Light · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Coverage

Finish

Formulation

Skin type

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Fragrance-free10No drying alcohol8Vegan5Cruelty-free6Oil-free1With SPF4Mineral0

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Only showing matches in liquid form, without talc.

  • 5 matches have no formulation listed and are not shown.
  • 1 match has no ingredient list listed and is not shown.

Closest shade matchClosest overall alternative: Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation Light Medium Cool 4

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
23 Light CoolChange shade
Depth and undertone: Light · Cool
Finish and coverage: Natural · Medium coverage
The match
Clinique
Light Medium Cool 4
Depth and undertone: Light · Cool
Finish and coverage: Natural · Light coverage
Overall match
92out of 100
Shade (Shade match)
98
Finish (Finish & visual result)
91
Wear (Wear & performance)
78
Skin (Skin suitability)
75
Shade match
98out of 100
Colour
97
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$49Ulta BeautyUlta Beauty
Costs $41 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · ILIA

    True Skin Serum Foundation

    Texel SF3
    Shade match 97
    $56SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame cool undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    97
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light with cool undertones

    Medium confidence· Digital match

    View match
  2. #3 · Bobbi Brown

    Weightless Skin Oil-Controlling Foundation SPF 15

    Beige (N-042)
    Shade match 88
    $58SephoraSephoraCosts $50 more

    Matches: Near-identical swatch colourSame medium coverageBoth claim long-wearing

    Differences: Neutral rather than cool undertoneMatte rather than natural finishNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    76
    Wear & performance
    86
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than cool undertone · Matte rather than natural finish · Not marketed for dry skin · Contains listed fragrance

    Retailer shade note: Light to medium, neutral undertones

    Medium confidence· Digital match

    View match
  3. #4 · Kryolan Professional Makeup

    Digital Complexion Fluid Foundation

    O 15
    Shade match 89
    $46.90Ulta BeautyUlta Beauty(product price)Costs $38.90 more

    Matches: Near-identical swatch colourClaims a blurring effectBoth claim long-wearing

    Differences: Matte rather than natural finishBuildable rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    89
    Finish & visual result
    70
    Wear & performance
    82
    Skin suitability
    92

    Looks identical · Matte · Buildable coverage

    Ingredients (not scored): 15% ingredient overlap

    Differences: Matte rather than natural finish · Buildable rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Medium confidence· Digital match

    View match
  4. #5 · Too Faced

    Born This Way Undetectable Medium-To-Full Coverage Foundation

    Pearl
    Shade match 88
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneDoes not claim a lightweight feelNot marketed for combination/oily skin

    Score details
    Shade match
    88
    Finish & visual result
    86
    Wear & performance
    70
    Skin suitability
    50

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Neutral rather than cool undertone · Does not claim a lightweight feel · Not marketed for combination/oily skin

    Retailer shade note: fair with neutral to rosy undertones

    Medium confidence· Digital match

    View match
  5. #6 · bareMinerals

    BAREPRO 24HR Wear Skin-Perfecting Matte Liquid Foundation Mineral SPF 20

    Light 27 Cool
    Shade match 97
    $45Ulta BeautyUlta Beauty(product price)Costs $37 more

    Matches: Near-identical swatch colourSame cool undertoneClaims a skin-like finish

    Differences: Matte rather than natural finishFull rather than medium coverageDoes not claim not settling into lines

    Score details
    Shade match
    97
    Finish & visual result
    61
    Wear & performance
    61
    Skin suitability
    92

    Looks identical · Matte · Full coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Full rather than medium coverage · Does not claim not settling into lines · Contains drying alcohol

    Retailer shade note: for light cool skin with a pink hue

    Medium confidence· Digital match

    View match
  6. #7 · Fenty Beauty

    Soft'Lit Naturally Luminous Hydrating Longwear Foundation

    220
    Shade match 79
    $44SephoraSephoraCosts $36 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    79
    Finish & visual result
    100
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 17% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: warm peach

    Medium confidence· Digital match

    View match
  7. #8 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 56 Cashew
    Shade match 83
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    83
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: moderately fair, warm-neutral undertones

    Medium confidence· Digital match

    View match
  8. #9 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier M1
    Shade match 87
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than cool undertoneNo long-wear claimDoes not claim not settling into lines

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Neutral rather than cool undertone · No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: light to medium neutral

    Medium confidence· Digital match

    View match
  9. #10 · ILIA

    True Skin Serum Foundation

    Bowen SF4
    Shade match 79
    $56SephoraSephoraCosts $48 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for combination/oily skin

    Score details
    Shade match
    79
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    46

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for combination/oily skin

    Retailer shade note: light-medium with warm peach undertones

    Medium confidence· Digital match

    View match
  10. #11 · Makeup By Mario

    SurrealSkin Natural Finish Foundation

    6 W
    Shade match 80
    $48SephoraSephoraCosts $40 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for dry skin

    Score details
    Shade match
    80
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 9% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for dry skin · Contains drying alcohol

    Retailer shade note: light medium with warm undertone

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 23 Light Cool (Light · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Vanilla Swirl 3.1 Beige

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Vanilla Swirl 3.1 Beige

    • Looks identical
    • Light · Cool · pink undertone

    $31

    SephoraView at Sephora
  2. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Ecru 3.3

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Ecru 3.3

    • Looks identical
    • Light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  3. Glossier Stretch Concealer for Dewy Buildable Coverage

    Medium 4

    Glossier Stretch Concealer for Dewy Buildable Coverage, shade Medium 4

    • Very close colour
    • Light medium · Cool · pink undertone

    $22

    SephoraView at Sephora
  4. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW20

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW20

    • Very close colour
    • Light · Cool · rosy undertone

    $30

    SephoraView at Sephora
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.5 Medium Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.5 Medium Bronze

    • Very close colour
    • Light · Cool undertone

    $30

    SephoraView at Sephora
  6. e.l.f. Cosmetics Hydrating Camo Concealer

    Light Peach

    e.l.f. Cosmetics Hydrating Camo Concealer, shade Light Peach

    • Very close colour
    • Light · Cool · rosy undertone

    $8

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 4, against e.l.f. Cosmetics Soft Glam Satin Foundation in 23 Light Cool. Every attribute compared, with its share of the score.

ComparedYour shade23 Light CoolClosest matchLight Medium Cool 4Score
Shade match55% of overall98
Colour97#e5b58f#e9b893Looks identicalColour difference 1.0 (0 is identical)
Depth97LightLightSameDepth difference: 1.7
Retailer descriptionLightNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared91
Finish100NaturalNaturalSameSame natural finish
Coverage80MediumLightCloseLight coverage rather than medium (buildable: one step of tolerance)
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared78
Longevity70Long-wearing12-hour wearSome differenceThe match claims 12-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyCombination, dry, oilyBoth marketed for combination/​dry/​oily skin
Overall match 92/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Clinique Even Better Clinical Vitamin Makeup Broad Spectrum SPF 45 Foundation in Light Medium Cool 4.

Same or better

  • Near-identical swatch colour
  • Same cool undertone
  • Same natural finish
  • Light rather than medium coverage
  • Both claim not settling into lines
  • Claims colour stability
  • Both claim a lightweight feel
  • Adds SPF 45

Different

  • Not marketed for normal skin

Ingredients (information only, not scored)

9 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedSPF 45
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Where to buy Light Medium Cool 4

Match price
$49Ulta BeautyUlta Beauty
Costs $41 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.