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Soft Glam Satin Foundation 25 Light Neutral dupes and alternatives e.l.f. Cosmetics

Light medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 3 applied

Coverage

Finish

Formulation

Skin type

Preferences

Fragrance-free5No drying alcohol5Vegan4Cruelty-free3Oil-free0With SPF3Mineral4

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Only showing matches with medium coverage, without talc or silicones.

Closest shade matchClosest overall alternative: Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation Light 10 Neutral

The equivalent shade and the most similar foundation overall.

Your shade
e.l.f. Cosmetics
25 Light NeutralChange shade
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
The match
Smashbox
Light 10 Neutral
Depth and undertone: Light medium · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
90out of 100
Shade (Shade match)
96
Finish (Finish & visual result)
79
Wear (Wear & performance)
86
Skin (Skin suitability)
92
Shade match
96out of 100
Colour
94
Depth
97
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

More matches

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Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #2 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Linen MN3
    Shade match 87
    $34Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNo long-wear claim

    Score details
    Shade match
    87
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly warmer undertone · No long-wear claim

    Retailer shade note: light with golden undertones

    Medium confidence· Digital match

    View match
  2. #3 · PÜR

    4-in-1 Pressed Mineral Makeup SPF 15

    Blush Medium MP3
    Shade match 86
    $34Ulta BeautyUlta Beauty(product price)Costs $26 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneNo long-wear claim

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: Slightly cooler undertone · No long-wear claim

    Retailer shade note: light blush medium with pink undertones

    Medium confidence· Digital match

    View match
  3. #4 · ILIA

    Skin Rewind Blurring Foundation and Concealer Complexion Stick

    12N Sycamore
    Shade match 95
    $50SephoraSephoraCosts $42 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    68
    Skin suitability
    46

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 5% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: Light with neutral undertones

    Medium confidence· Digital match

    View match
  4. #5 · Kosas

    Revealer Skin-Improving Foundation SPF 25

    Light Medium Neutral 200
    Shade match 90
    $45SephoraSephoraCosts $37 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    79
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 1% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: Light medium with subtle pink undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 25 Light Neutral (Light medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Dior Forever Skin Correct Full-Coverage Concealer

    2N Neutral

    Dior Forever Skin Correct Full-Coverage Concealer, shade 2N Neutral

    • Looks identical
    • Light · Neutral undertone

    $42

    Ulta BeautyView at Ulta Beauty
  2. Too Faced Born This Way Super Coverage Multi-Use Concealer

    Light Beige

    Too Faced Born This Way Super Coverage Multi-Use Concealer, shade Light Beige

    • Looks identical
    • Light medium · Neutral undertone

    $36

    SephoraView at Sephora
  3. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    25.0 Medium Natural

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 25.0 Medium Natural

    • Very close colour
    • Light medium · Neutral undertone

    $30

    Ulta BeautyView at Ulta Beauty
  4. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Cedar 3.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Cedar 3.5

    • Very close colour
    • Light medium · Neutral undertone

    $39

    SephoraView at Sephora
  5. Rare Beauty Liquid Touch Brightening Concealer

    130N

    Rare Beauty Liquid Touch Brightening Concealer, shade 130N

    • Very close colour
    • Light · Neutral undertone

    $24

    SephoraView at Sephora
  6. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Sugar Biscuit 3.5 Neutral

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Sugar Biscuit 3.5 Neutral

    • Close colour
    • Light · Neutral undertone

    $31

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest match works

Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 10 Neutral, against e.l.f. Cosmetics Soft Glam Satin Foundation in 25 Light Neutral. Every attribute compared, with its share of the score.

ComparedYour shade25 Light NeutralClosest matchLight 10 NeutralScore
Shade match55% of overall96
Colour94#dbb294#e2b492Very close colourColour difference 1.7 (0 is identical)
Depth97Light mediumLight mediumSameDepth difference: 1.6
Retailer descriptionLightLightBoth described as lightThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall79
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared86
Longevity70Long-wearing16-hour wearSome differenceThe match claims 16-hour wear; your product says long-wearing without hours
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 90/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Light 10 Neutral.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Both claim not settling into lines
  • Both claim a lightweight feel

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest match
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy Light 10 Neutral

Match price
$41Ulta BeautyUlta Beauty
Costs $33 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

How these matches are scored

34 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.