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Soft Glam Satin Foundation 30 Medium Warm dupes and alternatives e.l.f. Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free4No drying alcohol6Vegan0Cruelty-free0Oil-free1With SPF1Mineral0

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Only showing matches made for dry skin, with medium coverage, without coconut oil.

Closest shade match: Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
30 Medium WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
Juvia's Place
550 Martinique
Depth and undertone: Medium light · Warm
Finish and coverage: Radiant · Medium coverage
Shade match
96out of 100
Colour
94
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Match price
$24Ulta BeautyUlta Beauty
Costs $16 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative: Sephora Collection Best Skin Ever Liquid Foundation 23Y

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
30 Medium WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
Sephora Collection
23Y
Depth and undertone: Medium light · Warm · yellow
Finish and coverage: Natural · Medium coverage
Overall match
91out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
72
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    230W Papyrus
    Shade match 95
    $49SephoraSephoraCosts $41 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skinContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker medium skin with warm undertones

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame warm undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  3. #5 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 94
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Not marketed for combination skinContains listed fragranceContains drying alcohol

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  4. #6 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 89
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  5. #7 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 104 Toffee
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  6. #8 · Make Up For Ever

    Balancing & Perfecting Natural Finish Longwear Foundation

    226N Cedar
    Shade match 85
    $49SephoraSephoraCosts $41 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    85
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for medium skin with neutral undertones

    Medium confidence· Digital match

    View match
  7. #9 · Dior

    Forever Hydra Nude Foundation

    3.5N Neutral
    Shade match 85
    $60Ulta BeautyUlta Beauty(product price)Costs $52 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Neutral rather than warm undertoneDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    85
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Looks identical
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium WarmClosest shade match550 MartiniqueScore
Shade match55% of overall96
Colour94#d69f68#d59d6bVery close colourColour difference 1.5 (0 is identical)
Depth99Medium lightMedium lightSameDepth difference: 0.8
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100WarmWarmSamecandidate undertone inferred
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared68
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort40ClaimedNot listedSome differenceOnly your product claims a comfortable, lightweight feel; the match does not list it
Skin suitability5% of overall92
Skin type92Combination, dry, normal, oilyCombination, dry, normal, oily, sensitiveBoth marketed for combination/​dry/​normal/​oily skin
Overall match 87/100Shade match 96/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Juvia's Place I am Magic Natural Radiance Foundation in 550 Martinique.

Same or better

  • Very close colour
  • Same warm undertone
  • Same medium coverage
  • Both claim long-wearing

Different

  • Radiant finish instead of natural
  • Does not claim not settling into lines
  • Does not claim a lightweight feel
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeWater-based, high silicone
FragranceNot listedListed (fragrance)
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs high
View full match

Why the closest overall alternative works

Sephora Collection Best Skin Ever Liquid Foundation in 23Y, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium WarmClosest overall alternative23YScore
Shade match55% of overall94
Colour90#d69f68#dfa364Very close colourColour difference 2.2 (0 is identical)
Depth96Medium lightMedium lightSameDepth difference: 2.7
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarm · yellowClosefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared72
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 91/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Sephora Collection Best Skin Ever Liquid Foundation in 23Y.

Same or better

  • Very close colour
  • Same warm undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Does not claim not settling into lines
  • Not marketed for oily skin

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeWater-based, no silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs water-based; silicone high vs none
View full match

Where to buy

Closest shade match

Juvia's Place I am Magic Natural Radiance Foundation 550 Martinique

Match price
$24Ulta BeautyUlta Beauty
Costs $16 more

Your shade $8 at Ulta Beauty · product price; shade not separately priced

Ulta BeautyView at Ulta Beauty

Closest overall alternative

Sephora Collection Best Skin Ever Liquid Foundation 23Y

Best price
$24SephoraSephora
Costs $16 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.