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Soft Glam Satin Foundation 30 Medium Warm dupes and alternatives e.l.f. Cosmetics

Medium light · Warm undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

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Fragrance-free8No drying alcohol7Vegan2Cruelty-free2Oil-free2With SPF3Mineral0

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Only showing matches with medium coverage, without fragrance.

Closest shade match: Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Honey (W-066)

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
30 Medium WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
Bobbi Brown
Warm Honey (W-066)
Depth and undertone: Medium light · Warm
Finish and coverage: Matte · Medium coverage
Shade match
99out of 100
Colour
98
Depth
100
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$58SephoraSephora
Costs $50 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
30 Medium WarmChange shade
Depth and undertone: Medium light · Warm
Finish and coverage: Natural · Medium coverage
The match
MERIT
Camel
Depth and undertone: Medium light · Neutral
Finish and coverage: Natural · Medium coverage
Overall match
93out of 100
Shade (Shade match)
90
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Sephora Collection

    Best Skin Ever Liquid Foundation

    23Y
    Shade match 94
    $24SephoraSephoraCosts $16 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: medium-dark with yellow undertones

    Medium confidence· Digital match

    View match
  2. #4 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 21 Warm
    Shade match 95
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame warm undertoneSame natural finish

    No material differences in the data we have.

    Score details
    Shade match
    95
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Retailer shade note: medium tan warm

    Medium confidence· Digital match

    View match
  3. #5 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 89
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Olive rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  4. #6 · Clinique

    Even Better Makeup Broad Spectrum SPF 15 Foundation

    WN 104 Toffee
    Shade match 92
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Very close colourSimilar undertone (neutral vs warm)Same natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    92
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  5. #7 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    110 Classic Tan
    Shade match 91
    $18.99Ulta BeautyUlta BeautyCosts $10.99 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: No long-wear claimNot marketed for combination/dry/normal/oily skinContains drying alcohol

    Score details
    Shade match
    91
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    0

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  6. #8 · Maybelline

    Fit Me Matte + Poreless Foundation

    Golden Caramel 332
    Shade match 97
    $11.99Ulta BeautyUlta Beauty(product price)Costs $3.99 more

    Matches: Near-identical swatch colourSame warm undertoneSame medium coverage

    Differences: Matte rather than natural finishDoes not claim not settling into linesNot marketed for combination/dry skin

    Score details
    Shade match
    97
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    50

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 14% ingredient overlap

    Differences: Matte rather than natural finish · Does not claim not settling into lines · Not marketed for combination/dry skin · Contains drying alcohol

    Medium confidence· Digital match

    View match
  7. #9 · Westman Atelier

    Suprême Bio-Complex Liquid Foundation With Exosomes + Peptides

    Atelier T2
    Shade match 94
    $69SephoraSephoraCosts $61 more

    Matches: Very close colourSame warm undertoneSame natural finish

    Differences: No long-wear claimDoes not claim not settling into linesNot marketed for dry/oily skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    54
    Skin suitability
    50

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 3% ingredient overlap

    Differences: No long-wear claim · Does not claim not settling into lines · Not marketed for dry/oily skin

    Retailer shade note: medium to tan warm

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2Y30

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30

    • Looks identical
    • Medium light · Warm · golden undertone

    $35

    SephoraView at Sephora
  2. Milk Makeup Future Fluid Longwear Hydrating Concealer

    13W

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W

    • Very close colour
    • Medium light · Warm undertone

    $30

    Ulta BeautyView at Ulta Beauty
  3. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Dune 7.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5

    • Very close colour
    • Medium light · Warm · golden undertone

    $39

    SephoraView at Sephora
  4. e.l.f. Cosmetics 16HR Camo Concealer

    Medium Neutral

    e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral

    • Very close colour
    • Medium light · Warm undertone

    $8

    Ulta BeautyView at Ulta Beauty
  5. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    23.5 Medium Amber

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber

    • Very close colour
    • Medium light · Warm undertone

    $30

    SephoraView at Sephora
  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Very close colour
    • Medium · Warm · golden undertone

    $24

    SephoraView at Sephora

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Honey (W-066), against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium WarmClosest shade matchWarm Honey (W-066)Score
Shade match55% of overall99
Colour98#d69f68#d6a067Looks identicalColour difference 0.7 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.3
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone100WarmWarmSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared86
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 90/100Shade match 99/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 in Warm Honey (W-066).

Same or better

  • Near-identical swatch colour
  • Same warm undertone
  • Same medium coverage
  • Both claim long-wearing
  • Claims transfer resistance
  • Both claim not settling into lines
  • Both claim a lightweight feel
  • Adds SPF 15

Different

  • Matte finish instead of natural
  • Not marketed for dry skin
  • Fragrance is listed in the formula

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 16%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedListed (linalool)
Drying alcoholNot listedNot listed
SPFNot listedSPF 15
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.

ComparedYour shade30 Medium WarmClosest overall alternativeCamelScore
Shade match55% of overall90
Colour98#d69f68#d69f6bLooks identicalColour difference 0.8 (0 is identical)
Depth100Medium lightMedium lightSameDepth difference: 0.0
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone65WarmNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 93/100Shade match 90/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel.

Same or better

  • Near-identical swatch colour
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Neutral rather than warm undertone
  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate
View full match

Where to buy

Closest shade match

Bobbi Brown Weightless Skin Oil-Controlling Foundation SPF 15 Warm Honey (W-066)

Best price
$58SephoraSephora
Costs $50 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.