Soft Glam Satin Foundation 30 Medium Warm dupes and alternatives e.l.f. Cosmetics
Medium light · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
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2 of 31 matches
Only showing matches with light coverage, with a radiant finish.
Closest shade match: L'Oréal Paris Lumi Le Glow Skin Tint Medium W220
The equivalent shade: scored on colour, depth and undertone only.
30 Medium WarmChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warmcurrent shade
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Shade match
- 99out of 100
- Colour
- 98
- Depth
- 98
- Undertone
- 100
CVSYour shade $8 at Ulta Beauty
Where to buy Medium W220
L'Oréal Paris Lumi Le Glow Skin Tint
Every store that sells this shade · prices as last checked
CVS$16.99View at CVSClosest overall alternative: Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1
The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
30 Medium WarmChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warmcurrent shade
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Overall match
- 85out of 100
- Shade (Shade match)
- 94
- Finish (Finish & visual result)
- 67
- Wear (Wear & performance)
- 78
- Skin (Skin suitability)
- 92
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
Where to buy Golden 1
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $49 · product priceView at Ulta Beauty
Macy's$49View at Macy'sLooking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 30 Medium Warm (Medium light · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
2Y30
Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2Y30
- Looks identical
- Medium light · Warm · golden undertone
$35
13W
Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 13W
- Very close colour
- Medium light · Warm undertone
$30
Dune 7.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Dune 7.5
- Very close colour
- Medium light · Warm · golden undertone
$39
Medium Neutral
e.l.f. Cosmetics 16HR Camo Concealer, shade Medium Neutral
- Very close colour
- Medium light · Warm undertone
$8
23.5 Medium Amber
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 23.5 Medium Amber
- Very close colour
- Medium light · Warm undertone
$30
380W
Rare Beauty Liquid Touch Brightening Concealer, shade 380W
- Very close colour
- Medium · Warm · golden undertone
$24
View at Sephora
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
L'Oréal Paris Lumi Le Glow Skin Tint in Medium W220, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To L'Oréal Paris Lumi Le Glow Skin Tint in Medium W220.
Same or better
- Near-identical swatch colour
- Same warm undertone
- Light rather than medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Both claim a lightweight feel
Different
- Radiant finish instead of natural
- No long-wear claim
- Does not claim not settling into lines
Ingredients (information only, not scored)
9 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Why the closest overall alternative works
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1, against e.l.f. Cosmetics Soft Glam Satin Foundation in 30 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 in Golden 1.
Same or better
- Very close colour
- Same warm undertone
- Light rather than medium coverage
- Both claim not settling into lines
- Claims colour stability
- Both claim a lightweight feel
- Adds SPF 15
Different
- Radiant finish instead of natural
- Fragrance is listed in the formula
Ingredients (information only, not scored)
6 shared ingredients; weighted similarity 4%. Ingredients only affect results through the filters.
Where to buy
Closest shade match
L'Oréal Paris Lumi Le Glow Skin Tint Medium W220
CVSYour shade $8 at Ulta Beauty
Closest overall alternative
Bobbi Brown Vitamin Enriched Skin Tinted Moisturizer SPF 15 Golden 1
Ulta BeautyYour shade $8 at Ulta Beauty · product price; shade not separately priced
How these matches are scored
31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.