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Soft Glam Satin Foundation 32 Medium Neutral dupes and alternatives e.l.f. Cosmetics

Medium · Neutral undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Closest shade match: Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium 15

The equivalent shade: scored on colour, depth and undertone only.

Shade match
98out of 100
Colour
98
Depth
99
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$69SephoraSephora
Costs $61 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Overall match
96out of 100
Shade (Shade match)
94
Finish (Finish & visual result)
100
Wear (Wear & performance)
100
Skin (Skin suitability)
75
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. Shade match 88
    $38SephoraSephoraCosts $30 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for dry skin

    Score details
    Shade match
    88
    Finish & visual result
    100
    Wear & performance
    100
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for dry skin

    Retailer shade note: medium (warm golden)

    Medium confidence· Digital match

    View match
  2. #4 · NARS

    Light Reflecting Foundation

    Tahoe
    Shade match 97
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    97
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD2 - Medium-deep with neutral undertones

    Medium confidence· Digital match

    View match
  3. #5 · about-face

    THE PERFORMER Skin-Focused Foundation

    M2NEUTRAL
    Shade match 95
    $25Ulta BeautyUlta Beauty(product price)Costs $17 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into lines

    Score details
    Shade match
    95
    Finish & visual result
    86
    Wear & performance
    82
    Skin suitability
    100

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 20% ingredient overlap

    Differences: Does not claim not settling into lines

    Retailer shade note: medium with neutral undertones

    Medium confidence· Digital match

    View match
  4. #6 · Dior

    Forever Hydra Nude Foundation

    3.5N Neutral
    Shade match 95
    $60Ulta BeautyUlta Beauty(product price)Costs $52 more

    Matches: Very close colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelContains listed fragrance

    Score details
    Shade match
    95
    Finish & visual result
    100
    Wear & performance
    54
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 10% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Retailer shade note: medium skin with neutral beige undertones

    Medium confidence· Digital match

    View match
  5. #7 · NARS

    Light Reflecting Foundation

    Syracuse
    Shade match 90
    $55SephoraSephoraCosts $47 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: MD1 - medium to medium-deep with warm undertones

    Medium confidence· Digital match

    View match
  6. Shade match 89
    $49SephoraSephoraCosts $41 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    89
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 16% ingredient overlap

    Differences: Slightly warmer undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: for darker medium skin with warm undertones

    Medium confidence· Digital match

    View match
  7. Shade match 94
    $39Ulta BeautyUlta Beauty(product price)Costs $31 more

    Matches: Near-identical swatch colourSame neutral undertoneSame natural finish

    Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin

    Score details
    Shade match
    94
    Finish & visual result
    89
    Wear & performance
    63
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin

    Retailer shade note: medium, warm-neutral undertones

    Medium confidence· Digital match

    View match
  8. #10 · Kylie Cosmetics

    Natural Blur Powder Foundation

    6N
    Shade match 96
    $38Ulta BeautyUlta Beauty(product price)Costs $30 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Matte rather than natural finish

    Score details
    Shade match
    96
    Finish & visual result
    70
    Wear & performance
    78
    Skin suitability
    100

    Very close colour · Matte · Medium coverage

    Ingredients (not scored): 6% ingredient overlap

    Differences: Matte rather than natural finish

    Retailer shade note: medium tan with neutral undertones

    Medium confidence· Digital match

    View match
  9. #11 · Armani Beauty

    Luminous Silk Foundation

    6.25
    Shade match 90
    $69SephoraSephoraCosts $61 more

    Matches: Near-identical swatch colourSame natural finishSame medium coverage

    Differences: Slightly warmer undertoneNot marketed for combination skinContains listed fragrance

    Score details
    Shade match
    90
    Finish & visual result
    89
    Wear & performance
    75
    Skin suitability
    75

    Looks identical · Natural · Medium coverage

    Ingredients (not scored): 18% ingredient overlap

    Differences: Slightly warmer undertone · Not marketed for combination skin · Contains listed fragrance · Contains drying alcohol

    Retailer shade note: medium, warm peach

    Medium confidence· Digital match

    View match
  10. #12 · NARS

    Light Reflecting Foundation

    Aruba
    Shade match 87
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Slightly cooler undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Slightly cooler undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M6 - medium to medium-deep with cool undertones

    Medium confidence· Digital match

    View match
  11. #13 · Smashbox

    Dual Filter 2-In-1 Longwearing Concealer + Foundation

    Medium Tan 19 Olive
    Shade match 89
    $41Ulta BeautyUlta Beauty(product price)Costs $33 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertone

    Score details
    Shade match
    89
    Finish & visual result
    79
    Wear & performance
    86
    Skin suitability
    92

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Olive rather than neutral undertone

    Retailer shade note: medium tan olive

    Medium confidence· Digital match

    View match
  12. #14 · NARS

    Light Reflecting Foundation

    Vanuatu
    Shade match 87
    $55SephoraSephoraCosts $47 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: Olive rather than neutral undertoneDoes not claim not settling into linesNot marketed for oily skin

    Score details
    Shade match
    87
    Finish & visual result
    89
    Wear & performance
    82
    Skin suitability
    75

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 7% ingredient overlap

    Differences: Olive rather than neutral undertone · Does not claim not settling into lines · Not marketed for oily skin

    Retailer shade note: M3.5 - medium to medium-deep with warm undertones, and an olive tone

    Medium confidence· Digital match

    View match
  13. #15 · Juvia's Place

    I am Magic Natural Radiance Foundation

    530 Ibiza
    Shade match 91
    $14.40$24Ulta BeautyUlta BeautyCosts $6.40 more

    Matches: Very close colourSame neutral undertoneSame medium coverage

    Differences: Radiant rather than natural finishDoes not claim not settling into linesDoes not claim a lightweight feel

    Score details
    Shade match
    91
    Finish & visual result
    76
    Wear & performance
    68
    Skin suitability
    92

    Very close colour · Radiant · Medium coverage

    Ingredients (not scored): 8% ingredient overlap

    Differences: Radiant rather than natural finish · Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance

    Medium confidence· Digital match

    View match
  14. #16 · L'Oréal Paris

    Age Perfect Radiant Serum Foundation

    110 Classic Tan
    Shade match 86
    $18.99Ulta BeautyUlta BeautyCosts $10.99 more

    Matches: Very close colourSame natural finishSame medium coverage

    Differences: No long-wear claimNot marketed for combination/dry/normal/oily skinContains drying alcohol

    Score details
    Shade match
    86
    Finish & visual result
    100
    Wear & performance
    72
    Skin suitability
    0

    Very close colour · Natural · Medium coverage

    Ingredients (not scored): 12% ingredient overlap

    Differences: No long-wear claim · Not marketed for combination/dry/normal/oily skin · Contains drying alcohol

    Medium confidence· Digital match

    View match

Showing 12 of 14 matches

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 32 Medium Neutral (Medium · Neutral undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Milk Makeup Future Fluid Longwear Hydrating Concealer

    14N

    Milk Makeup Future Fluid Longwear Hydrating Concealer, shade 14N

    • Looks identical
    • Medium · Neutral undertone

    $30

  2. Clinique Even Better All-Over Concealer + Eraser

    WN 112 Ginger

    Clinique Even Better All-Over Concealer + Eraser, shade WN 112 Ginger

    • Looks identical
    • Medium · Neutral · neutral golden undertone

    $22

  3. Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer

    2N35

    Make Up For Ever HD Skin Full Cover Multi-Use Waterproof Concealer, shade 2N35

    • Very close colour
    • Medium · Neutral · neutral golden undertone

    $35

  4. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    410 Almond

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 410 Almond

    • Looks identical
    • Medium

    $15.99

  5. Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer

    Toasted Almond 5.3 Golden

    Huda Beauty #FauxFilter Matte Buildable Coverage Waterproof Concealer, shade Toasted Almond 5.3 Golden

    • Looks identical
    • Medium · Warm · golden undertone

    $31

  6. Rare Beauty Liquid Touch Brightening Concealer

    380W

    Rare Beauty Liquid Touch Brightening Concealer, shade 380W

    • Looks identical
    • Medium · Warm · golden undertone

    $24

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 15, against e.l.f. Cosmetics Soft Glam Satin Foundation in 32 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade32 Medium NeutralClosest shade matchMedium 15Score
Shade match55% of overall98
Colour98#d39862#d59965Looks identicalColour difference 0.8 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.8
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 3 of 4 compared70
Finish56NaturalRadiantSome differenceRadiant finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall · 3 of 5 compared54
Longevity40Long-wearingNot listedSome differenceOnly your product claims long wear; the match does not list it
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, dry, combinationBoth marketed for combination/​dry/​normal skin
Overall match 83/100Shade match 98/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation in Medium 15.

Same or better

  • Near-identical swatch colour
  • Same neutral undertone
  • Same medium coverage
  • Claims a blurring effect
  • Both claim a lightweight feel

Different

  • Radiant finish instead of natural
  • No long-wear claim
  • Does not claim not settling into lines
  • Not marketed for oily skin
  • Contains alcohol

Ingredients (information only, not scored)

5 shared ingredients; weighted similarity 9%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconehigh silicone
FragranceNot listedNot listed
Drying alcoholNot listedListed (alcohol)
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs high

Why the closest overall alternative works

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel, against e.l.f. Cosmetics Soft Glam Satin Foundation in 32 Medium Neutral. Every attribute compared, with its share of the score.

ComparedYour shade32 Medium NeutralClosest overall alternativeCamelScore
Shade match55% of overall94
Colour92#d39862#d69f6bVery close colourColour difference 2.0 (0 is identical)
Depth95MediumMedium lightCloseDepth difference: 3.1
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Undertone100NeutralNeutralSamefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared100
Finish100NaturalNaturalSameSame natural finish
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 3 of 5 compared100
Longevity100Long-wearingLong-wearingSameBoth products claim long wear
Transfer resistancenot comparableNot listedNot listedNot claimed by eitherNeither product lists transfer resistance
Settling100ClaimedClaimedSameBoth products claim not settling into pores or fine lines
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyNormal, combination, oilyBoth marketed for combination/​normal/​oily skin
Overall match 96/100Shade match 94/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick in Camel.

Same or better

  • Very close colour
  • Same neutral undertone
  • Same natural finish
  • Same medium coverage
  • Both claim long-wearing
  • Both claim not settling into lines
  • Both claim a lightweight feel

Different

  • Not marketed for dry skin

Ingredients (information only, not scored)

6 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconemoderate silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs unknown-based; silicone high vs moderate

Where to buy

Closest shade match

Pat McGrath Labs Skin Fetish: Sublime Perfection Foundation Medium 15

Best price
$69SephoraSephora
Costs $61 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

MERIT The Minimalist Perfecting Complexion Foundation and Concealer Stick Camel

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

How these matches are scored

31 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.