Medium · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
The equivalent shade: scored on colour, depth and undertone only.
SephoraYour shade $8 at Ulta Beauty
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at Sephora
Ulta Beautyfrom $48 · product priceView at Ulta BeautyThe most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.
SephoraYour shade $8 at Ulta Beauty
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
SephoraCosts $46 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
No material differences in the data we have.
Looks identical · Natural · Medium coverage
Ingredients (not scored): 4% ingredient overlap
Retailer shade note: medium with warm undertones
Medium confidence· Digital match
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation
Every store that sells this shade · prices as last checked
Sephora$54View at SephoraUlta Beautyfrom $54 · product priceView at Ulta Beauty
Macy's$54View at Macy'sUlta Beauty(product price)Costs $52 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelContains listed fragrance
Looks identical · Natural · Medium coverage
Ingredients (not scored): 10% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Contains listed fragrance
Retailer shade note: medium skin with golden undertones
Medium confidence· Digital match
Dior Forever Hydra Nude Foundation
Every store that sells this shade · prices as last checked
Ulta Beautyfrom $60 · product priceView at Ulta BeautySephoraCosts $39 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 27% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for dry skin
Retailer shade note: medium-deep warm-golden
Medium confidence· Digital match
Benefit Cosmetics The POREfessional Blurring & Smoothing Foundation
Every store that sells this shade · prices as last checked
Sephora$47View at SephoraUlta Beautyfrom $47 · product priceView at Ulta BeautySephoraCosts $41 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneNot marketed for oily skinContains drying alcohol
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Neutral rather than warm undertone · Not marketed for oily skin · Contains drying alcohol
Retailer shade note: medium with neutral undertones
Medium confidence· Digital match
m.ph by Mary Phillips Le Skin Weightless Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $40 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for dry skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with neutral golden undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $48 moreMatches: Very close colourSame warm undertoneSame natural finish
Differences: Does not claim not settling into linesNot marketed for combination/oily skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Not marketed for combination/oily skin
Retailer shade note: medium-deep with golden undertones
Medium confidence· Digital match
ILIA True Skin Serum Foundation
Every store that sells this shade · prices as last checked
Sephora$56View at SephoraUlta Beautyfrom $56 · product priceView at Ulta BeautySephoraCosts $40 moreMatches: Very close colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Not marketed for dry skin
Very close colour · Natural · Medium coverage
Ingredients (not scored): 12% ingredient overlap
Differences: Not marketed for dry skin
Retailer shade note: for medium skintones with neutral peach undertones
Medium confidence· Digital match
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$48View at SephoraUlta Beautyfrom $48 · product priceView at Ulta BeautySephoraCosts $41 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for darker medium skin with neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $41 moreMatches: Near-identical swatch colourSame natural finishSame medium coverage
Differences: Neutral rather than warm undertoneDoes not claim not settling into linesNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 16% ingredient overlap
Differences: Neutral rather than warm undertone · Does not claim not settling into lines · Not marketed for oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: for medium to tan skin with rosy neutral undertones
Medium confidence· Digital match
Make Up For Ever Balancing & Perfecting Natural Finish Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$49View at SephoraSephoraCosts $31 moreMatches: Near-identical swatch colourSimilar undertone (neutral vs warm)Same natural finish
Differences: Does not claim not settling into linesDoes not claim a lightweight feelNot marketed for oily skin
Looks identical · Natural · Medium coverage
Ingredients (not scored): 8% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for oily skin
Retailer shade note: medium, warm-neutral undertones
Medium confidence· Digital match
Clinique Even Better Makeup Broad Spectrum SPF 15 Foundation
Every store that sells this shade · prices as last checked
Macy's$39View at Macy'sUlta Beautyfrom $39 · product priceView at Ulta BeautySephora$39View at SephoraUlta BeautyCosts $5.99 moreMatches: Near-identical swatch colourSame warm undertoneSame natural finish
Differences: No long-wear claimDoes not claim not settling into linesDoes not claim a lightweight feel
Looks identical · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: No long-wear claim · Does not claim not settling into lines · Does not claim a lightweight feel
Medium confidence· Digital match
L'Oréal Paris True Match Super-Blendable Foundation
Every store that sells this shade · prices as last checked
Walmart$9.97View at Walmart
Target$9.99View at TargetUlta Beauty$13.99View at Ulta Beauty
CVS$14.79View at CVSWalmart$19.64View at Walmart
AmazonSee price at AmazonView at AmazonThe closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 33 Medium Warm (Medium · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Caramel
4W
$38
WN 100 Deep Honey
$22
Toasted Almond 5.3 Golden
$31
380W
$24
Tone 08 W
$32
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation in 356W.
8 shared ingredients; weighted similarity 12%. Ingredients only affect results through the filters.
m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 120 W, against e.l.f. Cosmetics Soft Glam Satin Foundation in 33 Medium Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
To m.ph by Mary Phillips Le Skin Weightless Serum Foundation in Medium 120 W.
8 shared ingredients; weighted similarity 8%. Ingredients only affect results through the filters.
Fenty Beauty Pro Filt'r Fluid Flex Natural Matte Longwear Foundation 356W
SephoraYour shade $8 at Ulta Beauty
m.ph by Mary Phillips Le Skin Weightless Serum Foundation Medium 120 W
SephoraYour shade $8 at Ulta Beauty
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
