Soft Glam Satin Foundation 35 Medium Cool dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same cool undertone· Same natural finish
Differences: Does not claim not settling into lines· Does not claim a lightweight feel· Not marketed for dry/oily skin
Score details
Shade match
91
Finish & visual result
100
Wear & performance
51
Skin suitability
46
Very close colour · Natural · Medium coverage
Ingredients (not scored): 20% ingredient overlap
Differences: Does not claim not settling into lines · Does not claim a lightweight feel · Not marketed for dry/oily skin · Contains listed fragrance · Contains drying alcohol
Retailer shade note: medium - deep with cool pink undertones
Matches: Near-identical swatch colour· Same medium coverage· Claims transfer resistance
Differences: Neutral rather than cool undertone· Matte rather than natural finish· Does not claim not settling into lines
Score details
Shade match
89
Finish & visual result
76
Wear & performance
61
Skin suitability
75
Looks identical · Matte · Medium coverage
Ingredients (not scored): 13% ingredient overlap
Differences: Neutral rather than cool undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin
Retailer shade note: medium tan with neutral subtle golden undertones
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shade35 Medium CoolClosest shade match28 Medium CoolHow they compareScore
Shade match55% of overall95
Colour60%93#de956c#dc996eVery close colourColour difference 1.8 (0 is identical)
Overall match 81/100Shade match 95/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Laura Mercier Real Flawless Weightless Perfecting Waterproof Foundation in 4C0 Chestnut, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.
ComparedYour shade35 Medium CoolClosest overall alternative4C0 ChestnutHow they compareScore
Shade match55% of overall91
Colour60%86#de956c#d49776Very close colourColour difference 2.9 (0 is identical)
Depth15%99MediumMediumSameDepth difference: 0.7
Retailer descriptionMediumMediumBoth described as mediumThe retailers describe the same depth
Overall match 89/100Shade match 91/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
SephoraCosts $48 more
