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Soft Glam Satin Foundation 35 Medium Cool dupes and alternatives e.l.f. Cosmetics

Medium · Cool undertone

Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).

Filters, 2 applied

Coverage

Finish

Formulation

  • Liquid3
  • Stick0
  • Powder0
  • Cushion0
  • Serum0
  • Gel0

Skin type

Preferences

Fragrance-free3No drying alcohol3Vegan1Cruelty-free1Oil-free0With SPF0Mineral0

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Only showing matches with medium coverage, with a matte finish.

  • 2 matches have no coverage listed and are not shown.

Closest shade match: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

The equivalent shade: scored on colour, depth and undertone only.

Your shade
e.l.f. Cosmetics
35 Medium CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Rare Beauty
28 Medium Cool
Depth and undertone: Medium light · Cool
Finish and coverage: Matte · Medium coverage
Shade match
95out of 100
Colour
93
Depth
98
Undertone
100
Medium confidence· Digital matchWhy it matches
Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative: Estée Lauder Double Wear Stay-in-Place Foundation 4N2 Spiced Sand

The most similar foundation overall: shade match 55%, finish and visual result 25%, wear and performance 15%, skin suitability 5%.

Your shade
e.l.f. Cosmetics
35 Medium CoolChange shade
Depth and undertone: Medium · Cool
Finish and coverage: Natural · Medium coverage
The match
Estée Lauder
4N2 Spiced Sand
Depth and undertone: Medium · Neutral
Finish and coverage: Matte · Medium coverage
Overall match
81out of 100
Shade (Shade match)
89
Finish (Finish & visual result)
76
Wear (Wear & performance)
61
Skin (Skin suitability)
75
Medium confidence· Digital matchWhy it matches
Best price
$52SephoraSephora
Costs $44 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

More matches

Show
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.

  1. #3 · Estée Lauder

    Double Wear Stay-in-Place Foundation

    4W1 Honey Bronze
    Shade match 80
    $52SephoraSephoraCosts $44 more

    Matches: Near-identical swatch colourSame medium coverageClaims transfer resistance

    Differences: Slightly warmer undertoneMatte rather than natural finishDoes not claim not settling into lines

    Score details
    Shade match
    80
    Finish & visual result
    76
    Wear & performance
    61
    Skin suitability
    75

    Looks identical · Matte · Medium coverage

    Ingredients (not scored): 13% ingredient overlap

    Differences: Slightly warmer undertone · Matte rather than natural finish · Does not claim not settling into lines · Not marketed for normal skin

    Retailer shade note: medium tan with warm golden undertones

    Medium confidence· Digital match

    View match

Looking for a concealer in your shade?

The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.

Closest concealers

  1. Laura Mercier Real Flawless Weightless Perfecting Serum Concealer

    4C1

    Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1

    • Looks identical
    • Medium · Cool undertone

    $34

    SephoraView at Sephora
  2. MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer

    NW25

    MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25

    • Very close colour
    • Medium · Cool · rosy undertone

    $30

    SephoraView at Sephora
  3. Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer

    4C

    Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C

    • Very close colour
    • Medium · Cool · rosy undertone

    $38

    SephoraView at Sephora
  4. IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer

    32 Tan Bronze

    IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze

    • Close colour
    • Medium · Cool undertone

    $30

    Ulta BeautyView at Ulta Beauty
  5. Hourglass Vanish Airbrush Full Coverage Longwear Concealer

    Apricot 5.5

    Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5

    • Close colour
    • Medium light · Cool · rosy undertone

    $39

    SephoraView at Sephora
  6. L'Oréal Paris Infallible Full Wear Waterproof Concealer

    395 Walnut

    L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut

    • Very close colour
    • Medium

    $15.99

    Ulta BeautyView at Ulta Beauty

Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.

Why the closest shade match works

Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shade35 Medium CoolClosest shade match28 Medium CoolScore
Shade match55% of overall95
Colour93#de956c#dc996eVery close colourColour difference 1.8 (0 is identical)
Depth98MediumMedium lightCloseDepth difference: 1.1
Retailer descriptionMediumNot statedNo depth word in one descriptionNot compared
Undertone100CoolCoolSamefrom retailer shade descriptions
Finish & visual result25% of overall64
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finish40Not listedClaimedSome differenceThe match claims a skin-like finish; your product does not list it
Blurring40Not listedClaimedSome differenceThe match claims a blurring or smoothing effect; your product does not list it
Wear & performance15% of overall58
Longevity70Long-wearing8-hour wearSome differenceThe match claims 8-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stability40Not listedClaimedSome differenceThe match claims colour stability (no oxidation); your product does not list it
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall69
Skin type69Combination, dry, normal, oilyCombination, normal, oily, sensitiveBoth marketed for combination/​normal/​oily skin
Overall match 81/100Shade match 95/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.

Same or better

  • Very close colour
  • Same cool undertone
  • Same medium coverage
  • Claims a skin-like finish
  • Claims a blurring effect
  • Claims transfer resistance
  • Claims colour stability
  • Both claim a lightweight feel

Different

  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for dry skin

Ingredients (information only, not scored)

10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.

AttributeYour shadeClosest shade match
BaseSilicone-based, high siliconeSilicone-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapBoth silicone-based; silicone high vs high
View full match

Why the closest overall alternative works

Estée Lauder Double Wear Stay-in-Place Foundation in 4N2 Spiced Sand, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.

ComparedYour shade35 Medium CoolClosest overall alternative4N2 Spiced SandScore
Shade match55% of overall89
Colour97#de956c#df9367Looks identicalColour difference 0.9 (0 is identical)
Depth99MediumMediumSameDepth difference: 0.6
Retailer descriptionMediumMedium tanSome differenceRetailer descriptions one depth band apart
Undertone65CoolNeutralSome differencefrom retailer shade descriptions
Finish & visual result25% of overall · 2 of 4 compared76
Finish56NaturalMatteSome differenceMatte finish rather than natural
Coverage100MediumMediumSameSame medium coverage
Skin-like finishnot comparableNot listedNot listedNot claimed by eitherNeither product lists a skin-like finish
Blurringnot comparableNot listedNot listedNot claimed by eitherNeither product lists a blurring or smoothing effect
Wear & performance15% of overall · 4 of 5 compared61
Longevity70Long-wearing36-hour wearSome differenceThe match claims 36-hour wear; your product says long-wearing without hours
Transfer resistance40Not listedClaimedSome differenceThe match claims transfer resistance; your product does not list it
Settling40ClaimedNot listedSome differenceOnly your product claims not settling into pores or fine lines; the match does not list it
Colour stabilitynot comparableNot listedNot listedNot claimed by eitherNeither product lists colour stability (no oxidation)
Comfort100ClaimedClaimedSameBoth products claim a comfortable, lightweight feel
Skin suitability5% of overall75
Skin type75Combination, dry, normal, oilyDry, combination, oilyBoth marketed for combination/​dry/​oily skin
Overall match 81/100Shade match 89/100Medium confidence· Digital match

Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.

How scoring works

If you switch

To Estée Lauder Double Wear Stay-in-Place Foundation in 4N2 Spiced Sand.

Same or better

  • Near-identical swatch colour
  • Same medium coverage
  • Claims transfer resistance
  • Both claim a lightweight feel

Different

  • Neutral rather than cool undertone
  • Matte finish instead of natural
  • Does not claim not settling into lines
  • Not marketed for normal skin

Ingredients (information only, not scored)

8 shared ingredients; weighted similarity 13%. Ingredients only affect results through the filters.

AttributeYour shadeClosest overall alternative
BaseSilicone-based, high siliconeOil-based, high silicone
FragranceNot listedNot listed
Drying alcoholNot listedNot listed
SPFNot listedNot listed
OverlapSilicone-based vs oil-based; silicone high vs high
View full match

Where to buy

Closest shade match

Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool

Best price
$38SephoraSephora
Costs $30 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

Closest overall alternative

Estée Lauder Double Wear Stay-in-Place Foundation 4N2 Spiced Sand

Best price
$52SephoraSephora
Costs $44 more

Your shade $8 at Ulta Beauty

SephoraView at Sephora

How these matches are scored

30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.

Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.