Soft Glam Satin Foundation 35 Medium Cool dupes and alternatives e.l.f. Cosmetics
Medium · Cool undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
Coverage
- Light0
- Medium1
- Full4
- Buildable3
Formulation
- Liquid1
- Stick0
- Powder0
- Cushion0
- Serum0
- Gel0
Preferences
Avoid an ingredient
- Dimethicone0
- Fragrance1
- Alcohol denat.1
- Talc1
- Silicones0
- Coconut oil1
SortSort byOverall match
1 of 30 matches
Only showing matches made for normal skin, with medium coverage, with a matte finish.
- 2 matches have no coverage listed and are not shown.
- 3 matches have no skin type listed and are not shown.
Closest shade matchClosest overall alternative: Rare Beauty True to Myself Natural Matte Longwear Foundation 28 Medium Cool
The equivalent shade and the most similar foundation overall.
35 Medium CoolChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Coolcurrent shade
- 40 Tan Warm
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Overall match
- 81out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 64
- Wear (Wear & performance)
- 58
- Skin (Skin suitability)
- 69
- Shade match
- 95out of 100
- Colour
- 93
- Depth
- 98
- Undertone
- 100
SephoraYour shade $8 at Ulta Beauty
Where to buy 28 Medium Cool
Rare Beauty True to Myself Natural Matte Longwear Foundation
Every store that sells this shade · prices as last checked
Sephora$38View at Sephora
Ulta Beautyfrom $38 · product priceView at Ulta BeautyLooking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 35 Medium Cool (Medium · Cool undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
4C1
Laura Mercier Real Flawless Weightless Perfecting Serum Concealer, shade 4C1
- Looks identical
- Medium · Cool undertone
$34
NW25
MAC Cosmetics Studio Fix 36HR Smooth Angles Hydrating Concealer, shade NW25
- Very close colour
- Medium · Cool · rosy undertone
$30
4C
Estée Lauder Double Wear Stay-in-Place 24-Hour Concealer, shade 4C
- Very close colour
- Medium · Cool · rosy undertone
$38
32 Tan Bronze
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 32 Tan Bronze
- Close colour
- Medium · Cool undertone
$30
Apricot 5.5
Hourglass Vanish Airbrush Full Coverage Longwear Concealer, shade Apricot 5.5
- Close colour
- Medium light · Cool · rosy undertone
$39
395 Walnut
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 395 Walnut
- Very close colour
- Medium
$15.99
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool, against e.l.f. Cosmetics Soft Glam Satin Foundation in 35 Medium Cool. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Rare Beauty True to Myself Natural Matte Longwear Foundation in 28 Medium Cool.
Same or better
- Very close colour
- Same cool undertone
- Same medium coverage
- Claims a skin-like finish
- Claims a blurring effect
- Claims transfer resistance
- Claims colour stability
- Both claim a lightweight feel
Different
- Matte finish instead of natural
- Does not claim not settling into lines
- Not marketed for dry skin
Ingredients (information only, not scored)
10 shared ingredients; weighted similarity 20%. Ingredients only affect results through the filters.
Where to buy 28 Medium Cool
SephoraYour shade $8 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.