Soft Glam Satin Foundation 40 Tan Warm dupes and alternatives e.l.f. Cosmetics
4.5 (40,486)·Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Overall alternativesShade matchesRanked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Ranked by the overall match: the most similar foundation on shade, finish, wear and skin suitability together. Each row leads with its overall match; the shade match is beneath it.
Matches: Very close colour· Same warm undertone· Both claim a lightweight feel
Differences: Buildable rather than medium coverage· No long-wear claim· Does not claim not settling into lines
Score details
Shade match
95
Finish & visual result
100
Wear & performance
54
Skin suitability
0
Very close colour · Buildable coverage
Ingredients (not scored): 1% ingredient overlap
Differences: Buildable rather than medium coverage · No long-wear claim · Does not claim not settling into lines · Not marketed for combination/dry/normal/oily skin
Retailer shade note: tan to dark shade, warm undertone
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 40 Tan Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest shade match works
Tower 28 Beauty SunnyDays Skin Tint in 50 Sunset, against e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm. Every attribute compared, with its share of the score.
ComparedYour shade40 Tan WarmClosest shade match50 SunsetHow they compareScore
Shade match55% of overall97
Colour60%95#b17d4e#b07c52Looks identicalColour difference 1.5 (0 is identical)
Depth15%99TanTanSameDepth difference: 0.5
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 83/100Shade match 97/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
Smashbox Dual Filter 2-In-1 Longwearing Concealer + Foundation in Tan 24 Warm, against e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm. Every attribute compared, with its share of the score.
ComparedYour shade40 Tan WarmClosest overall alternativeTan 24 WarmHow they compareScore
Shade match55% of overall93
Colour60%89#b17d4e#b88357Very close colourColour difference 2.4 (0 is identical)
Depth15%94TanMedium tanCloseDepth difference: 3.4
Retailer descriptionTanTanBoth described as tanThe retailers describe the same depth
Overall match 88/100Shade match 93/100Medium confidence· Digital match
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.
Ulta Beauty
SephoraCosts $31 more
