Soft Glam Satin Foundation 40 Tan Warm dupes and alternatives e.l.f. Cosmetics
Tan · Warm undertone
Closest shade match is the equivalent shade, scored on colour, depth and undertone only. Closest overall alternative is the most similar foundation overall, scored on shade match (55%), finish and visual result (25%), wear and performance (15%) and skin suitability (5%).
Filters, 3 applied
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1 of 30 matches
Only showing matches with medium coverage, in liquid form, without silicones.
- 7 matches have no formulation listed and are not shown.
Closest shade matchClosest overall alternative: Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation 14W Ojai
The equivalent shade and the most similar foundation overall.
40 Tan WarmChange shade
- 10 Fair Cool
- 11 Fair Neutral
- 12 Fair Warm
- 13 Fair Neutral
- 14 Fair Cool
- 15 Fair Warm
- 20 Light Cool
- 21 Light Neutral
- 22 Light Warm
- 23 Light Cool
- 24 Light Warm
- 25 Light Neutral
- 30 Medium Warm
- 31 Medium Neutral
- 32 Medium Neutral
- 33 Medium Warm
- 34 Medium Cool
- 35 Medium Cool
- 40 Tan Warmcurrent shade
- 41 Tan Neutral
- 42 Tan Neutral
- 43 Tan Cool
- 44 Tan Cool
- 45 Tan Warm
- 50 Deep Warm
- 51 Deep Cool
- 52 Deep Cool
- 53 Deep Neutral
- 55 Deep Warm
- 61 Rich Cool
- 63 Rich Warm
- 64 Rich Neutral
- 65 Rich Neutral
- Overall match
- 82out of 100
- Shade (Shade match)
- 95
- Finish (Finish & visual result)
- 76
- Wear (Wear & performance)
- 68
- Skin (Skin suitability)
- 0
- Shade match
- 95out of 100
- Colour
- 93
- Depth
- 98
- Undertone
- 100
SephoraYour shade $8 at Ulta Beauty
Where to buy 14W Ojai
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation
Every store that sells this shade · prices as last checked
Sephora$36View at SephoraLooking for a concealer in your shade?
The closest shade to e.l.f. Cosmetics Soft Glam Satin Foundation 40 Tan Warm (Tan · Warm undertone) in each concealer range, compared on measured colour, depth and undertone. Price never changes the order.
Closest concealers
35.5 Rich
IT Cosmetics Bye Bye Under Eye Full Coverage Anti-Aging Water-Resistant Concealer, shade 35.5 Rich
- Very close colour
- Tan · Warm undertone
$30
460 Suede W
Lancôme Teint Idole Ultra Wear All Over Full Coverage Concealer, shade 460 Suede W
- Very close colour
- Tan · Warm · golden undertone
$32
Deep 1
Glossier Stretch Concealer for Dewy Buildable Coverage, shade Deep 1
- Very close colour
- Tan · Warm · golden undertone
$22
415 Honey
L'Oréal Paris Infallible Full Wear Waterproof Concealer, shade 415 Honey
- Close colour
- Tan · Warm undertone
$15.99
Tan 4W
bareMinerals ORIGINAL Liquid Mineral Brightening Concealer, shade Tan 4W
- Close colour
- Tan · Warm · yellow undertone
$31
21W
View at Ulta Beauty
Concealer shade colours are sampled from retailer swatch images, so check the shade on the retailer page before buying.
Why the closest match works
Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai, against e.l.f. Cosmetics Soft Glam Satin Foundation in 40 Tan Warm. Every attribute compared, with its share of the score.
Weights are each part's share of the overall match and each attribute's share of its part; an attribute neither product lists is not comparable and its weight goes to the others in its part. Confidence reflects data quality, not similarity. Price and ingredients are not part of either score.
If you switch
To Tower 28 Beauty Swipe Serum Non-Acnegenic Foundation in 14W Ojai.
Same or better
- Very close colour
- Same warm undertone
- Same medium coverage
- Both claim a lightweight feel
Different
- Radiant finish instead of natural
- Does not claim not settling into lines
- Not marketed for combination/dry/normal/oily skin
Ingredients (information only, not scored)
5 shared ingredients; weighted similarity 7%. Ingredients only affect results through the filters.
Where to buy 14W Ojai
SephoraYour shade $8 at Ulta Beauty
How these matches are scored
30 similar shades scored two ways: the shade match on colour, depth and undertone; the overall match on shade match, finish and visual result, wear and performance and skin suitability. Ingredients are shown for information and used by the filters only. Prices are shown next to every match and never change a score. How scoring and confidence work.
Shade colours are sampled from Beautler’s processing of retailer swatch images and are a digital approximation. Prices and stock were last checked when the product was imported; the retailer page is the source of truth.